UTM Parameters: Unlock great online marketing performance
UTM parameters are a well known concept in online marketing, but their use rarely follows best practice. By not using UTM parameters properly, companies are missing a trick and are likely not meeting their potential online. Read this article to learn how to use UTM parameters effectively.
Online Marketing: Customer Lifetime Value & Return on Ad Spend
Over the last couple of years, Conjura has worked with dozens of companies. One of the most common questions we are asked is “How do I make sure I am maximizing the value I get from online marketing?”