UTM parameters are a well known concept in online marketing, but their use rarely follows best practice. By not using UTM parameters properly, companies are missing a trick and are likely not meeting their potential online. Read this article to learn how to use UTM parameters effectively.
Over the last couple of years, Conjura has worked with dozens of companies. One of the most common questions we are asked is “How do I make sure I am maximizing the value I get from online marketing?”