Conjura Expands Senior Team

Conjura Expands Senior Team with New VP of Marketing, Head of People, and Head of Product

Francesca Pezzoli, Fiona Clohessy, and Paul Hays join leading e-commerce data analytics platform on the heels of the company’s €15m Series A announcement

DUBLIN, IRELAND, May 10, 2022 -- Conjura, the leading e-commerce data analytics platform, today announced the appointments of Francesca Pezzoli as VP of Marketing, Fiona Clohessy as Head of People, and Paul Hays as Head of Product. The appointments come alongside the company securing €15m in Series A funding and represents Conjura’s commitment to rapid internal growth.

“We are thrilled to welcome Francesca, Fiona, and Paul to the Conjura team. As the company prepares to expand internationally, their expertise, experiences, and industry knowledge will prove vital to the next phase of our company,” said Fran Quilty, CEO, and Co-founder of Conjura. “Conjura stands at the forefront of e-commerce data analytics, and this is thanks to our unique team. We’ve brought these talented leaders on to keep our impressive momentum going.”

Francesca Pezzoli joins with over 14 years of marketing experience, and is well-versed in scaling-up teams, employing effective go-to-market strategies, and driving international brand awareness. As the Director of Marketing at Glassbox, Pezzoli supported the company from Series A to IPO and will utilize this experience to help Conjura expand its market reach and brand positioning.

Fiona Clohessy has worked in the human resources field for several well-known international companies such as Accenture, Man Group, and Deloitte. As Conjura’s new Head of People, Clohessy’s key priorities will be to maintain the company’s vibrant culture, support employees’ professional growth and development, and make strategic hires of talent internationally.

Paul Hays joins Conjura with seven years of experience leading customer facing product teams across industries including media, travel, aesthetics, and medical. During his time at Smartbox Group and Therapie Clinic, Paul contributed to double-digit growth in both customer acquisition and revenue. He will look to leverage this know-how and expertise in evidence-based product strategy to enhance Conjura’s services, develop new products, and scale the company’s product offerings while growing additional partnerships.

The three senior hires are joining at a pivotal time for Conjura, with the company expanding its reach across multiple industries and locations. The company is already bringing its next-generation e-commerce analytics solution to the likes of CurrentBody, Naturecan, Wild, Carbon Theory, Saint+Sofia, Percival and CleanCo.

Conjura Raises €15 Million Series A

Conjura Raises €15 Million Series A Round to Pioneer the Future of E-commerce with AI-Driven Analytics

Funding to further enhance its leading technology and bring 360-degree data analytics solution to new markets

Dublin, Ireland, 26 April, 2022 -- Conjura, the leading e-commerce data analytics platform, today announced it raised €15 million in Series A funding. The round was co-led by Act Venture Capital and MiddleGame Ventures, with participation from Tribal VC. Conjura will use the capital to enhance its e-commerce solutions to address the sector’s ever-increasing digital needs in a multi-product solution. The company also announced plans to broaden its UK and Ireland operations and expand into several international markets simultaneously.

Conjura is pioneering the next generation of e-commerce data analytics by equipping businesses of all sizes with enhanced visibility over their entire operations on a single cloud-based platform, as opposed to multiple and disconnected tools. Traditionally, e-commerce data analysis has been confined to one section of operations, such as marketing or customer retention. Conjura’s real-time analysis is overcoming this limitation by combining data from fulfillment, warehousing, and supply chain sources, with online/offline sales and marketplace transactions and customer metrics. The new, integrated approach to data analysis pioneered by Conjura provides automated insights and recommendations across every aspect of e-commerce to accelerate overall business performance.

“Consumers last year spent over $175 billion online with U.K. merchants, and those sales are expected to grow by more than 10% in 2022 - representing a market value of at least $200 billion. The relentless growth of e-commerce combined with rising customer expectations has meant that the need for businesses to maximise performance and differentiate themselves from their competition has never been as acute,” said Fran Quilty, CEO and co-founder of Conjura. “Our unique approach to data analysis and our ability to provide full visibility into a company’s performance in one easy-to-use platform represents the next generation of e-commerce solutions. We are providing the tools businesses need to enhance their operational efficiency, as well as ensure they are providing the seamless digital experience today’s consumers expect.”

“E-commerce companies need data platforms that address all aspects of their business and Conjura uniquely offers that capability,” said Debbie Rennick, General Partner at Act Venture Capital. “It is a data driven decision making platform designed for next generation e-commerce.  Their strong growth to date is testament to the market opportunity and the real need for Conjura’s approach. The investment will accelerate this growth and we are excited to support the team and the opportunity ahead. 

Patrick Pinschmidt, General Partner at MiddleGame Ventures, stated that “Conjura is redefining e-commerce analytics by solving real pain points for the sector, paving the way for a host of innovative solutions to drive more efficient performance through actionable data and integrated services on top of its leading technology.”  He added, “By offering an integrated analytics solution, Conjura is well-positioned to layer in additional solutions that help businesses enhance their customer engagement, back-office operations, and financial management.  We are excited to partner with the exceptional team at Conjura to realize the great promise of its platform for the e-commerce sector.”

Conjura’s platform combines benchmarking, company reporting and data science to propel e-commerce companies forward. Companies are able to compare their business performance against industry standards, receive deep-dive reporting to highlight their strengths, weaknesses, and opportunities for growth, as well as make smart decisions across all departments based on a 360-degree view of their operations. Conjura seamlessly integrates with all leading e-commerce tools and systems, providing a scalable and fully integrated data infrastructure for businesses. 

Conjura is on its way to becoming the performance analytics platform of choice by working with fast-growing brands such CurrentBody, Naturecan, Wild, Carbon Theory, Saint+Sofia, Percival, CleanCo, across multiple e-commerce sectors.

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