Cath Kidston is a quintessentially British lifestyle brand, founded in 1993 by the eponymous
Cath Kidston. A celebration of craft and heritage, the playful designs are imagined and
painted in London and the products, including bags, accessories, homewares and fashion are
distributed globally.
Through the decades, the brand has been able to evolve and adapt to the ever-changing needs of its customer base, going from a brick-and-mortar presence in the 90s to the current successful multi-channel approach, which generates significant amount of data every day.
The Operations team at Cath Kidston faced a demanding challenge:
With the help of Conjura suite of dashboards, Cath Kidston Operations team was able to:
Following the implementation of Conjura, the Operations team at Cath Kidston has been able to spend more time actioning insights from their data, instead of manually crunching numbers. Data is now accurate, immediately available, and cross-functionally accepted.
The ability to overcome data complexity enabled the Cath Kidston team to quickly access daily reports and accurately alert them to any potential issues within the business (E.g., management can identify if they are not tracking to target and raise with individua stakeholders).
The consolidated view of Conjura reports has also allowed them to: