Device fingerprinting & GDPR
GDPR compliance is self-certifying and it is up to each company to ensure their own compliance. Based on our own assessment, and from the legal advice we have received, we are confident that our use of device fingerprinting for www.conjura.com is GDPR compliant, under the basis of legitimate interest. Legitimate interest is one of the 6 legal bases available for the processing of personal information under GDPR (the other 5 being: consent, performance of a contract, legal obligation, vital interests and public interest).
As part of our self-assessment for using device fingerprinting under legitimate interest, we have balanced our business need to better-understand the impact of our marketing channels, along with the rights of the user. Given that this technology is not used to target, track or interrupt the user in any way, and is a technology to assist our understanding of how users arrive on our website, we deem this to be a fair use of the principle of legitimate interest and we use device fingerprinting on our own website.