“Conjura’s daily reports allow us to react quickly to take advantage of opportunities to invest more when ad costs drop suddenly, and inversely, cut campaigns when costs spike. This optimisation boosted our revenue by 10% in 2017”.
Lulu O’Sullivan, CEO, Gifts Direct
Gifts Direct began life as a small gift service in 1987 and has grown to become Ireland’s leading online gifts company. It carries over 2,000 gifts online ranging from gift vouchers, hampers, personalised gifts, jewellery, baby gifts and more – www.giftsdirect.com
Based on these insights, Gifts Direct:
They continue to review these metrics on a daily basis, optimising their spend based on current performance.
“Conjura uncovered opportunities for optimisation straight away, and the solution easily paid for itself within one month via cost savings and revenue increases.”
Lulu O’Sullivan, CEO, Gifts Direct
© Conjura 2018
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