Predicting human behaviour
When it comes to applying data analytics to the real world of business, not all companies or systems are created equal.
Data is often seen as the abstract domain of mathematicians and statisticians, but when the moment arrives to make a commercial impact, a hard truth emerges. Data is human. Behind the numbers are real individuals doing real things in the real world. These individuals are rarely consistent, they change and they’re impulsive, like all of us, so an accurate picture of them requires several sources across time. Your insights are only as good as the assumptions you make and the model you build. The best analysts understand psychology, behaviour and business as well as they understand statistics. Success is all about identifying and accessing the information that matters, when it matters.
That’s our speciality. We call it Data Foresight, because it gives our clients the opportunity to alter the outcome of many business objectives.