Distinguish between a great customer and an unprofitable one. Optimise your marketing activity to attract and retain high value customers and drive brand loyalty.
Understand cost of acquisition (CAC) and how profitable customers are over their lifetime (LTV).
See which territories, channels and campaigns bring in the most valuable cohorts to better inform marketing budget allocation.
Slice and dice behaviour and repurchase patterns with in-depth customer segmentation.
Automatically integrate segments into your existing email tools to ensure targeted CRM campaigns, offers and timely reminders.
Monitor efficiency of customer support and refund requests to ensure Trustpilot reviews are as high as possible.