Keeping up with customers

The Company:

This petcare subscription business was founded in 2019 to help UK pet owners to care properly for their furry little friends; providing a range of products to help with pets’ well-being.

The Challenge: Fast business, slow data

45% of people in the UK own a pet, and with many of them treating their pets like their children, this business was growing faster than they could fetch their data. In fact, across the business siloed data sources were being used in their raw, uncleaned state, making it hard to make heads or tails out of anything.

What a bunch of mucky pups!

What they really needed was to bring all their data sources together, clean them up and get them to play nicely together. A reliable place to access information that could be trusted by the whole business and used to drive automated reporting and self-serve analytics; helping them to pick up the pace and keep up with their four legged customers.

Our Solution: Driving ‘speed to answer’

We threw them a bone by creating a trusted and curated data source for the business, automating the data processing from all of their cloud-based tools via the Conjura Platform.

Suddenly, the business was receiving a range of critical reports covering daily flash KPIs, online and offline marketing performance, customer churn and monthly recurring revenue amongst other treats. So instead of manually creating critical reports over many hours each week, the team was able to fit in a cat nap and still have all the reporting they needed.

The Result: Data can now keep up!

As a result of all this good grooming, the business identified several trends that helped grow revenue via TV advertising and decrease customer churn through effective education of their customer base. By being able to ask and answer questions quickly, their data could finally keep up with the business and dog and cat parents all lived happily ever after. 

Key takeaways:

Churn rates reduced by 25%

Final payment failures dropped by 5%

Achieved 50% growth on their monthly recurring revenue

Success stories

We’re very proud to have helped many high growth businesses harness the true potential of their data! Here are just a few of our success stories to date.

Detoxed data

How we helped this cult beauty brand to purify their data and scale into new markets. Read story

Effective Expansion

How we helped CBD brand Naturecan increase their potency with customers in a new product category. Read story

Analytics Essentials

How we helped Legology to scrub up their data and gain visibility across both B2C and B2B. Read story

Keeping up with customers

How we helped a petcare subscription business to keep their customers coming back and rolling over. Read story

Unhealthy amounts of data

How we helped a natural retailer to distill a sea of data and acquire more valuable customers. Read story

Risky business

How we helped a private equity client to dodge an investment bullet and be safe not sorry. Read story

Surrendering to subscription

How we helped a media organisation to create loyalty by playing hard to get. Read story

Studying your audience

How we helped a school supplies retailer get their head out of the clouds and into a good customer acquisition strategy. Read story

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