The million-dollar question? How much is each customer actually worth to your business over time? Lucky for you, there’s actually a term for this: Customer Lifetime Value (LTV) or (CLV)
Here are the best eCommerce analytics tools of 2025 – focusing on performance metrics, integrations, customization, usability, and real-world ROI. These are our suggestions on which platform you should be running out to buy.
In this article, we will explore how four different retail businesses used Conjura to “pull key profit levers”, opening new channels, pushing high-LTV products, optimising ad spend, and lowering COGS, to significantly maximize profitability.
Learn about all about key customer metrics, effective analysis techniques, and practical applications of customer insights, including how to leverage customer segmentation for targeted marketing and personalized experiences.