Optily joined the Conjura family in May 2024 and the Optily App for Shopify continues to be the smart ad optimizer thousands of stores have downloaded since its launch on 2022.
Optily’s Resource Centre has been valuable support to eCommerce, marketing and business growth professions for many years. You can find all of Optily’s articles, guides, downloads and podcast episodes in the archive below.
For all the latest content from the combined professional expertise of Conjura and Optily, take a look at the Conjura resource centre
This case study is about Pappy & Co who recently used Conjura to improve their marketing precision and operational efficiency.
Infinity Nation optimized Furniturebox’s Google Ads using Conjura’s advanced data analysis. Initially facing suboptimal results and transparency issues, Conjura enabled precise ad group targeting, leading to a 48% revenue increase with a 45% budget rise. Key benefits included improved scalability, flexibility, and reduced complexity, showcasing Conjura’s impact in digital marketing.
Save yourself from Google Analytics chaos with Conjura and keep your UA data for the next 3 years. Hurry, the deadline is July 1, 2024!
Conjura’s Retail Analytics service has connected with thousands of eCommerce businesses and discovered the truth behind product profitability.
Conjura announce the acquisition of Optily, a native Shopify app designed to rapidly improve the performance of your Google ads and Meta ads strategy.
Save three years of data from Google Analytics UA with Conjura’s Retail Analytics before July 1, 2024
The eComm retention panel discussion covered various tactics for driving customer retention. Here are some of the best tactics discussed in the document:
We’re thrilled to announce that we’ve partnered with the Conjura, the eCommerce analysis platform for profit powered by data.
Conjura’s automated eAssessment tool offers eCommerce agencies comprehensive audit reports by integrating data from multiple sources. This automation ensures accuracy, saves time, and reduces costs, allowing agencies to focus on client value and new prospects. Customizable and ready for presentation, it enhances both audit efficiency and prospecting processes.
D2C businesses are using benchmarks to improve performance analysis. Conjura’s tools help compare key metrics against industry standards, enhancing decision-making. This democratizes data analytics, making advanced techniques accessible to small companies and promoting effective use.
Discover the power of always on advertising solutions that are designed to maximise the potential of conversions in peak seasons with this case study from pet Brand, Seresto.
Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.
“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”
Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.
Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
Optily’s best practices if you wish to resonate with Gen Z and increase sales from this important demographic.
eCommerce retailers face the risk of vendor lock, relying too heavily on a single supplier. Conjura’s data analytics can mitigate this risk by enhancing inventory visibility and control, allowing businesses to diversify their supplier base and maintain strong relationships with multiple vendors. This approach ensures flexibility and adaptability in the supply chain.
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
Using data analytics allows inventory planners to forecast stock and demand effectively. By analyzing sales, trends, and customer behavior, businesses can optimize inventory levels and improve satisfaction. Key tools include descriptive, predictive, and prescriptive analytics for better inventory management and adaptability.
Tracking key metrics like inventory turnover, customer acquisition cost, and return on advertising spend is crucial for eCommerce planning in 2023. These metrics help optimize inventory management, marketing strategies, and customer retention. By leveraging these insights, businesses can make informed decisions, enhance efficiency, and drive growth.
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Effectively managing inventory is essential to avoid out-of-stock and overstock issues. Accurate sales forecasting, maintaining safety stock, collaborative planning with suppliers, and using data analytics can help retailers optimize inventory levels, enhance customer satisfaction, and boost profitability.
Data analytics is vital for small eCommerce businesses to navigate uncertainty. It automates processes, identifies underperforming areas, personalizes customer experiences, improves inventory management, and enhances marketing strategies. By leveraging these insights, businesses can optimize operations, reduce costs, and increase profitability.
Data analytics transforms eCommerce inventory planning from guessing to knowing. By analyzing sales data and market trends, businesses can forecast demand, align inventory levels, and optimize stock management. This reduces the risk of overstocking or stockouts, ensuring better supply chain management and improved profitability.
Try these top 6 ad formats to freshen up your business’s advertising in 2023 and explore new ways to get your brand in front of customers!
The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.
Discover what a Marketing Efficiency Ratio is and why it’s important for Shopify store owners looking to scale.
“Imagine your customer is your best friend—listen to their concerns, be a shoulder to lean on, and then shift the focus from what went wrong to how you can help make it right” – Rachel Hogue.
In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!
As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?
Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.
With Black Friday approaching fast, do you have your Klaviyo email strategy optimized to maximize sales on your Shopify store?
Just having a contact email is not very much information. Gen Furukawa explores how businesses can scale with zero-party data and quizzes.
As the big platforms continue to raise prices across the online advertising landscape, how can small Shopify businesses grow their ROAS?
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Microsoft and Netflix ads will soon be launched so check out everything you need to know as an advertiser to get your business ready today!
Launching a new product with a great email marketing campaign can really help boost sales. Jacob Anson goes into the tactics for success.
2022 has been challenging for eCommerce, with shifting consumer behavior, geopolitical tensions, and supply chain issues. Key trends include increased clustering of purchases around Cyber week, varied revenue growth across regions, and a return to physical stores impacting online sales differently by sector. Strategic marketing and inventory decisions are crucial for navigating these changes.
By making ads with the TikTok Creative Center you can easily create ads that match the style of the platform.
Optily helped An Post increase their conversion rate while keeping CPC costs low.
Are you taking the right approach to ensure your creative stands out, but isn’t gimmicky on social media?
Saint + Sofia optimized customer acquisition using Conjura’s data analytics platform. By gaining visibility into customer, marketing, and product performance, they identified key acquisition products and channels, improved customer satisfaction, and maintained ROAS. This led to a 20% increase in AOV year on year and a compound annual growth rate (CAGR) over 50%.
Learn how to use Facebook Campaign Budget Optimization (CBO) effectively to optimize your Facebook marketing campaigns today.
Thinking of using Influencer Marketing for your business? Learn everything you need to know about the costs and managing relationships today.
Private podcasting is a powerful yet very underutilized medium for brands. Nora Sudduth of HelloAudio introduced us to some tactics for success with audio.
Google released the Helpful Content update to its algorithm that seeks to improve the quality of content users see when searching.
Are you seeding products out to influencers to get UGC that you can repurpose across social media? If not, check out why should start according to Cody Wittick.
Are your customers researching using Google or are they going to other social media sites? Discover the newest trends in how people research brands.
Writing ad copy is completely different from your website content, blogs, or product descriptions. We’ll give you the top industry tips for copywriting for conversions.
Look no further, the ultimate step-by-step guide to setting up a Google Ad Manager account for your business in 2022 is here!
Personalization in marketing is a growing in importance. Erica Salm Rench takes us through how email marketing can be personalized at scale.
The human touch is the name of the game in 2022 and will only continue to grow as a trend in eCommerce. But how can brands scale and still keep up with the personalization customers expect?
Operational analytics can transform your eCommerce business by providing detailed data to better understand customer needs and market trends. This helps in optimizing marketing, improving decision-making, and adapting quickly. Conjura uses data science to streamline processes, identify target audiences, and enhance eCommerce performance through multi-channel data collection.
Multi-channel data analytics is essential for scaling eCommerce businesses. It helps understand how customers find your site, track their journey, and optimize marketing strategies. Conjura’s multi-channel funnel collects data from all digital channels, offering insights for better performance. This approach ensures data-driven decisions, reduced risks, and enhanced business growth.
Unlocking LTV (Lifetime Value) data enhances eCommerce by focusing on increasing average order value (AOV), improving gross margins, boosting repurchase rates, and reducing customer acquisition costs (CAC). Conjura’s tools analyze these metrics, offering insights to drive profitability and efficiency through data-driven decisions.
Expanding internationally requires addressing new payment processors, warehousing, and customer expectations. Key readiness indicators include strong Average Order Value (AOV), positive reviews from various regions, higher repurchase rates, and consistent international orders. Ensure AOV covers delivery costs and have localized websites.
Mobile sales are only increasing in the world of eCommerce, but are you leveraging SMS as a channel for direct sales? Osa Gaius chatted with us to discuss this underused direct channel.
Starting off with pay-per-click (PPC) campaigns can be a struggle, so we’re going to go over the basics to give you a leg up.
Shopify recently announced its new partnership with YouTube that will enable merchants to sell directly from the video platform.
Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?
By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.
A complete guide to TikTok ad formats, specifications, and recommendations so that your business can crush its TikTok advertising in 2022.
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
Discover how you can get set up with a Facebook Pixel on your Shopify store in less than 5 minutes.
Looking to increase your digital marketing performance? We’ve summed up 3 expert tips that you can action now to scale with online ads.
Marketing can be used for both aquisition and retention. Keeping your existing customer happy and shopping is what Customer Value Optimization is all about.
Shopify updates are a big deal for shop owners, so we’ve summed up the news that will have the biggest impact on marketing.
It can be hard to decide on an app from so many options for marketing tools for Shopify, so we’ve summarized our top picks to help.
Google’s Universal Analytics is being sunset next year, so we’ve gathered the most important details you need to start with Google Analytics 4.
The experience a user has with your brand can make or break your reputation and bottom line. On last week’s show, we chatted with Each&Other’s Ciarán Harris on all things UX.
Explore James Hill’s transition to GA4, reading on Saladin, sports highlights, teamwork at Conjura, and family inspirations. Get insights.
Ad campaign goals are so important for your Google Ads and Facebook Ads as they guide your ads to succeed and achieve the results you expect!
Optily Radio Season 2 is chock full of amazing insights from our experts. Learn their 6 main takeaways to help accelerate your eCommerce business today!
Facebook Ads Birthday Discount campaigns are an easy and effective way to improve your eCommerce business’s Facebook marketing campaigns.
Reach customers with the perfect channel mix using e-commerce analytics. Optimize, find high-value channels, and thrive with data insights.
We had Mia Bobak of Gorgias on the show to discuss the role customer service plays in building brand loyalty and growing sales in eCommerce.
Meet Keith Thompson, Head of Engineering at Conjura. Discover his insights on data, engineering, music, and personal interests.
Use e-commerce analytics to navigate social tracking issues. Learn the impact of Apple’s update on Facebook Ads and find solutions.
The ultimate guide to TikTok Ads so that you can launch an amazing first TikTok ad campaign for your eCommerce business today!
Discover how product segmentation with e-commerce analytics provides insights. Learn the power of clustering for better retail decisions.
Starting on Shopify is simple enough for anyone. At a certain point, however, brands need professional expertise. Keith Matthews discusses.
Shopify Audiences are a new concept to marketers, however, we’ve gathered all the essential information you need to successfully utilize them for your business!
Meet Karen Sheehy, mother, podcast-lover, and IT Coordinator at Conjura. Discover her interests in TV, podcasts, Git learning, and inspirations.
Google updates its platform thousands of times every year. Stay on top of these updates to master SEO for your business with this comprehensive article.
Wild Cosmetics optimized their stock forecasting using Conjura’s analytics platform. By integrating product and fulfillment data, they gained daily insights into SKU performance, improving their stock forecasting accuracy and pricing strategy. This enhanced their pick and pack operations, sped up fulfillment, and informed a data-driven discounting strategy, leading to better customer acquisition and retention.
Facebook lookalike audiences can still work wonders for your business even in the post-iOS 14 world. Find out how with these expert tips!
The long game of SEO and content marketing can be tough, but two pros, Kevin Miller and Bridget Reed from Gr0, gave us their expert tactics.
Shopify backlinks are the key to securing the #1 spot on the search engine results page for your Shopify store. Find out how today!
We raised €15 Million in Series A funding to enhance our e-commerce analytics platform and expand across international markets.
Meet Bálint Biró, Principal Engineer at Conjura. Discover his love for fantasy novels, crypto research, and projects.
This guide is constantly updated to inform you of all the Google and YouTube ad formats, including all the sizes, specs, and dimensions!
Affiliate marketing doesn’t work for creators or consumers, so it doesn’t work for brands. Rishabh Jain explores creator commerce and the way he’s rethinking the traditional approach.
Founded in 2015, Legology is a beauty business built around a passion for looking after and celebrating great legs. The brand is dedicated to providing inclusive support for leg shape, comfort and health for all!
A definitive solution to the problem of Facebook Ads getting too expensive. Get your marketing back on track and grow your business in 2022.
Meet a new Conjura team member. Discover his interests in finance, audiobooks, TV series, music, work projects, and inspirations.
This guide is constantly updated to inform you of all the Facebook and Instagram ad formats, including all the sizes, specs, and dimensions!
Discover how conversation automation and psychology are coming together in the form of Nibble, a negotiation chatbot built to increase conversions on eCommerce sites.
Achieve incredible growth in 2022 for your Home Goods Shopify Store by implementing these 5 easy and effective expert tips.
Once again, Google has made a big announcement that digital marketers now need to react to. We’ll explore what sunsetting Universal Analytics means for your business here.
Meta Ads Manager is the command center for Facebook Ads. Used properly, it can greatly optimize the efficiency and impact of your digital ads!
These key marketing strategies will ensure that your Shopify jewelry store attracts high quality traffic and lands more sales in 2022.
Although no orders have been sold, our recommendations can still help you collect and show off the best customer reviews to boost sales.
This article shares expert tips and knowledge on how to boost sales on Shopify to quickly and effectively grow your eCommerce business.
Managing budgets to make sure you’re spending where it matters across Facebook and Google Ads is a time-consuming process. We’ve just made it easy!
These inspiring cross-channel eCommerce campaigns will teach you how to create a strong cross-channel campaign for your eCommerce business!
Shopify Analytics is an essential data-driven tool designed to help Shopify store owners efficiently grow with valuable business insights. Learn how to effectively utilize this data below!
It’s tricky even for seasoned marketers to know when adding budget to a Facebook (now Meta) Ad campaign will help. We’ll try to help you figure out when is the right time to adjust your ad spend.
Bold words coming from the Meta headquarters last week are putting a big question mark on the continuation of the platforms in the European region.
Shopify content marketing made simple so that you can focus on growing your eCommerce store to new heights in 2022.
In digital marketing, we always have to stay on our toes. New changes have been rolling for Google Ads called Performance Max and we’ll explain what it’s all about.
Use a fine-tooth comb in due diligence for funding or acquiring a company. Granular, fresh, contextual data ensures successful deals.
Ensure your e-commerce success by leveraging data effectively. Investors demand clean, actionable data for informed funding decisions.
Many businesses struggle with data analytics due to unrealistic team structures, suboptimal tools, lack of focus, poor hiring, and impatience.
The key to a successful CMO in e-commerce is being data-driven rather than purely creative. Learn the crucial traits and strategies.
Discover the true impact of data on e-commerce success by understanding and leveraging key performance indicators (KPIs) for optimal growth.
Explore how data-driven strategies are transforming M&A due diligence and the evolving role of CFOs in securing funding.
Explore how data-driven strategies are reshaping M&A due diligence, focusing on data transparency, predictive modeling, and growth insights.
Learn the pros and cons of building vs. buying an analytics function for your business, and explore four different options.
Is your business ready for analytics? Learn the importance of customer data, team ownership, and solving key business challenges.
Learn why a data-led strategy is crucial for SMEs. Discover the importance of data in acquisition, solving challenges, and growth.
Learn why a data-led strategy is crucial for SMEs. Discover the importance of data in acquisition, solving challenges, and growth.
Discover the pros and cons of rule-based and algorithmic attribution models. Learn why simple attribution may be best for you.
Learn 4 key lessons for successful subscription services. Get the technology right, simplify membership models, and predict churn.
Maximize your eCommerce strategy with a Customer Lifetime Value approach. Acquire high-value customers and avoid shortcuts.
Prioritize process over talent for business success. Learn how structured processes improve hiring and boost efficiency.
Achieve flawless data insights with proper planning and maintenance. Learn tips for effective data architecture.
Assess your customer analytics with 16 key questions. Improve data collection, integration, and insights for better performance.
Naturecan is an eco-friendly UK Cannabidiol (CBD) brand on a mission to improve sleep quality, reduce anxiety and bring balance to the minds and bodies of its consumers.
This petcare subscription business was founded in 2019 to help UK pet owners to care properly for their furry little friends, providing a range of products to help with pets’ well-being.
A responsible retailer on a mission to help customers consume more consciously with sustainable, traceable and natural products to support their health and wellbeing.
Europe’s only retail and consumer investment and innovation firm with expertise in understanding and anticipating how digital technology changes consumer behaviour.
The largest independent news and media group in Ireland with a combined reach of 2.4 million weekly readers.
An online school supplies retailer that does exactly what it says on the tin – sell school books and other scholastic materials needed to make learning run smoothly.
The ultimate answer to the question all marketers have been asking in 2022: How do I increase my business’s Shopify Sales?
Maximize online marketing with effective UTM parameters. Learn how to design tracking conventions for better data and performance.
Maximize online marketing value with frameworks for return on ad spend (ROAS) and customer lifetime value (LTV).
E-commerce insights from Me vs. the Market. Analyze Black Friday performance, customer acquisition costs, and return on ad spend.
Get e-commerce insights in Me vs. the Market. Analyze customer acquisition cost, first order value, and customer lifetime value.
There’s been a lot of talk about Google Analytics in the past couple of weeks as it relates to GDPR. We’ve got an overview of the details so far.
case study results achieved Optily enabled the client to Grow ROAS 11.5x Bookstation saw a blended return on ad spend across Facebook & Google of
Bring your Shopify SEO to the next level with this ultimate guide, containing all you need to skyrocket your Shopify eCommerce business in 2022!
Let’s recap 2021’s season of Optily Radio and the 16 expert takeaways from each episode.
All the essential and insightful Social Media Statistics that you need to know to prepare your eCommerce business for 2022!
Take your Shopify Clothing Store to new heights in 2022 with these 5 incredible and actionable marketing tactics to scale your business.
A list of 10 Expert Digital Marketing Tips that will guarantee you successfully jumpstart your eCommerce sales in 2022. Check them out now!
Last month, Optily’s Brendan Hughes and Amy Coyle presented to over 40,000 attendees at the second Ecom World conference of 2021. If you missed it, here’s your chance to catch up.
Earlier this week, our CEO Brendan Hughes was joined by experts from Justuno, Builder.io, and Sendlane to present ways that agencies can ensure success for their clients in the new year.
If you want to experience high growth for your eCommerce business in 2022, check out this list of expertly selected MarTech solutions.
As digital marketers, we’re no strangers to big changes on the platforms we use on a daily basis. The newest one is coming to Facebook early next year and will impact the precision with which we can target audiences.
This insightful how-to guide will teach you all you need to know to create and manage successful Shopify Social Media Advertisements in 2021.
These are 5 easily implemented remarketing tactics to turn your Black Friday traffic into an incredibly successful 2021 holiday season!
Ecom World 2021 was incredible! This article condenses the most insightful and influential pieces of advice from the best thought-leaders.
If you’re looking for incredible, quick, and effective optimization tips to implement right now for Black Friday 2021, this blog is for you!
TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.
Your Shopify store is guaranteed to be busy this 2021 holiday season with these incredible tools to attract customers and improve your ads!
Did you miss the first Ecom World conference earlier this year? Catch up on Brendan’s tactics for scaling your business with the marketing funnel and prepare for the next part of the strategy at the November 2021 Ecom World.
As Black Friday approaches, review these 5 experts tip to make sure you’re on the right track for success.
Have you noticed a drop in Instagram engagement for your business in 2021? You’re not alone, read this article to find out why and how to combat it.
A day in the life of a typical digital marketer seems like it’s more analytics and tedious budget management, than advertising strategy and creativity. While there are plenty of tools out there to help us automate the more repetitive tasks, it’s important to know what each can do for you ahead of time. Can Smartly.io use more than one metric when optimizing?
After years of being a mobile-only platform catering to big accounts, the cries of many a busy social media marketer have been heard. Finally, Instagram will allow users to publish to their accounts from desktop directly and to include links in stories!
If you want game-changing results from your Google Ads campaigns you need to read these incredible top 3 Google Optimization Tactics!
There are lots of options for eCommerce brands when it comes to what platform to use. For scaling businesses looking for more flexibility, Magento could be the best choice.
Small marketing departments are under more and more pressure to expand on a growing number of channels, juggling multiple campaigns across each. Can AdEspresso make cross-channel optimization easier on your team?
In just 5 weeks, the biggest shopping weekend will be upon us, but are your ad campaigns structured for maximum impact?
The tech giant will start to roll out the big change on mobile Search. What will the impact of continuous scrolling be on your business?
With there being more and more data from a growing number of channels, marketers can get overwhelmed with tedious account management tasks. So how much simplification can you get with the Adzooma platform?
The tech giant is introducing several changes to the new Google Analytics platform, including making data-driven attribution the default model.
Click-through rates (CTR) are an essential advertising metric that you must master to unlock holiday season success. Find out how with these 5 expert tips!
Panelists from FactFinder, FordeBaker, Outfund & Optily give their expert advice on making the most of your online marketing ahead of this Black Friday and holiday season.
Shopify is a really powerful tool to get up and running quickly with eCommerce, but are you ensuring you’re making the most of it at the right times?
Madgicx is an up-and-coming player in the Ad Tech space, but is it able to give you results quicker than you can make yourself some Cup Noodles?
Everything you need to know about iOS 15 and #OpensAreDead to prepare your digital marketing strategy for Apple’s newest privacy changes.
Monday’s nearly 6-hour Facebook, WhatsApp, Messenger, and Instagram outage caused a huge disruption to individuals and businesses alike. If you’re only using these platforms for your marketing and communication with your customers, it’s time to rethink your approach.
The tech giant is ditching last-click attribution on Google Ads in favor of the data-driven model that uses machine learning for more accurate attribution.
Meet customers’ order demands on time and steer clear of Shippageddon 2.0 with these incredible expert tips for the 2021 holiday season!
When you’re looking for the right eCommerce platform to sell your products online, you’ll run into options from Amazon to Magento.
Marketing can oftentimes be the bit of a business that suffers most with ups and downs in cash flow. But ultimately, this pull back can really stifle a business’s growth. So, how can you continue to run your amazing ad campaigns when budgets are tight? Enter revenue-based financing.
Learn more about what makes Optily’s New Ranked Recommendations one of the most powerful advertising tools available to businesses!
The eCommerce landscape is rapidly evolving, with record growth combined with changing privacy regulations, the rising need for first-party data, and ever increasing customer acquisition costs. One thing that hasn’t changed? The need for email capture pop-ups.
With Black Friday just around the corner, it’s time to start preparing using these ultimate tips to smash your sales goals on the 26th of November!
In recent Google news, the giant of PPC advertising has announced that they are bringing expanded text ads (ETAs) to an end next summer.
Amazon is a crowded ecosystem for new brands trying to break in. Optimized copy can be the difference between soaring or sinking in this competitive marketplace.
Create top-class Amazon product listings with these expert tips to boost visibility and drive incredible sales in 2021!
In the constant effort of trying to drive sales and create growth for a brand, the marketer is often forced to make “wing and a prayer” tweaks and changes when trying to optimize their campaigns.
These 3 Content Automation Tools are an incredibly effective way to free up time and help you to produce higher-quality, traffic-driving content.
Do you truly know how your audience thinks? Really pinpointing how a person thinks about a product or service can help businesses immensely improve their messaging.
Customers subscribed to your email list for a reason. Be genuine, be yourself and follow these amazing email marketing tips to boost engagement!
The new TikTok partnerships with Canva and Vimeo that were announced is not only great news for content creators for the platform, but for advertisers too.
Amazon is pay-to-play, so we’ve compiled a guide to ads that will help increase your brand awareness and, ultimately, bring in more sales for your business both on the platform and off.
Amazon is a massive marketplace that’s almost become synonymous with the eCommerce industry as a whole. If you choose to sell or advertise on this platform there are a number of things to keep in mind to ensure success.
Automation allows for the improved performance and productivity necessary for your business as it scales. Implement these 3 expert tips right now!
Last month, Google announced that starting this September, there would be a new three-strikes policy system in place.
We’re thrilled to announce that we’ve partnered with the Justuno, the AI Visitor Conversion Optimization Platform from July 2021.
Learn how to write persuasive, search-optimized product descriptions that convert even casual browsers on your eCommerce store, with these 5 expert tips!
Oftentimes there is a bit of a disconnect between marketers and data analysts, but given the increasing importance of data-driven marketing it’s more crucial than ever for them to learn to speak the same language. On this episode of Optily Radio, we talk all things data visualization.
Building a strong eCommerce brand is vital for every online business. Using Optily’s expert tips will allow you to do this quickly and effectively!
The top eCommerce businesses know the secrets of CRO and how to implement them to vastly increase conversions. Learn these 5 expert tips right now!
Are you focusing too much on discounting and not enough on exclusivity as a conversion rate optimization tactic? On this new episode of Optily Radio we covered off this and more ways you can ensure people on your site complete a checkout.
Digital Marketing is a field that is constantly shifting–some might say shifting under our feet almost! You’ve got to keep up with all the changes to have the edge over your competitors.
A look back over the highlights of the largest eCommerce event in history! Here we’ll summarize Ecom World’s most inspiring and influential guest speakers.
As marketers, we see tables upon tables of data all the time. While the information is there, the way it’s presented is often more important to help us (and our higher ups) process it and make decisions.
Not every funding model is right for every business! Choosing the right eCommerce finance for you is essential to effectively grow and increase profits.
Are audiences the new keyword? Last week’s guest on Optily Radio, Jon Kagan, thinks so.
You’ve tried Facebook Ads and tried Google Ads, but haven’t seen an increase in your ROAS? Maybe it’s time to truly optimize your ads with Optily!
Earlier this month, Google’s integration with WooCommerce went live.
How will Google’s decision to remove third-party cookies from Chrome affect the digital marketing industry? And more importantly your business?
Standing out in the super-competitive eCommerce landscape is hard work. Ahead of next week’s inaugural eCom World Conference, Optily contacted a group of speakers to
Is your site ready for Google’s front page? Google Core Web Vitals could be the lifeline your website needs to rank high in paid search advertising.
Are you only running ads on Facebook and Google? If so, you’re probably missing out on some great potential audiences.
The ultimate guide to Facebook Business Suite. Everything you need to know to fully optimize your business and thrive across both Facebook and Instagram.
We’re happy to announce that we’ve partnered with the UK-based eCommerce finance provider, Outfund, from June 2021.
We’ve listened to customer feedback and have built a new Cross-Channel Dashboard that provides a high-level overview of all campaigns from accounts linked to Optily.
Ads can get quick results, but content marketing is playing the long game. Investing in building up your brand as an expert people turn to for answers, not just to buy, can really pay off in the long term. But which kinds of content are typically the best at boosting traffic?
Two extremely powerful analytics tools go head-to-head. Is Google Analytics right for your business or would you benefit more from a solution like Optily?
Facebook and Instagram are so critical for eCommerce, but are your campaigns structured in the best way?
The Optily team is happy to announce that we’ve formed a partnership with FordeBaker from June 2021.
Two of the most popular and easy-to-use eCommerce platforms available on the market, but which is right for your eCommerce business?
The biggest question in the advertising world finally answered: Should your business advertise using paid social or paid search?
How do you make your Shopify store stand out? Kelly says the main thing you should do is make sure your images are uniform and clean–don’t worry too much about a custom theme.
Facebook has implemented some changes to new ads following the release of iOS 14. What are they and what do they mean for you?
The team at Optily is happy to announce that we’ve established a partnership with FACT-Finder from May 2021.
Podcasts are a great way to stay up-to-date on industry trends and news, while doing other stuff. But which ones are worth your time?
Launching your ads is easier than ever before, yet somehow it seems like managing your ads keeps getting more and more complex. How can SMBs succeed in online advertising when the Big Guys don’t always make it easy?
Books give you the opportunity to learn the tried and true evergreen strategies to base your marketing efforts around. We’ve curated a list of the best Facebook Advertising Books for your 2022 reading list.
Ultimately, shopping of any kind is about making it as easy for as many people to buy your stuff. We chatted with Greg Sterling about the ways in which eCommerce SMBs can stand out and make the necessary changes to adapt to a melded physical and online shopping experience.
With over 800 million people in over 70 different countries, every single month, Facebook Marketplace is one BIG garage sale your eCommerce store can’t overlook.
Optily Debuts Industry’s First Single-Click Ad Spend Optimizer for Small, Midsize Online Stores and Declares “stop wasting your time and ad spend.”
What is in a name? That which we call Adwords by any other name would sell as sweet.
How will iOS 14.5 and changes to mobile privacy impact ads?
Structured Data is all the important SEO information on a webpage organized in a way that makes it easy for search engines to read.
case study results achieved Optily enabled the client to +169% ROAS Increased their returns within just 2 weeks Prioritization Allocated budget to the best performing
Kirk really likes the term “black hole” when it comes to the data (or lack thereof) you get out of Google Smart Shopping analytics, so tread carefully when starting out. Where’s our data Google???
Here at Optily, we invited seven of the best and brightest thought-leaders in the eCommerce world to share their favorite recipes for success in branding, paid media, and analytics tools.
Did you get an email earlier this month from Facebook telling you they’re phasing out their Analytics? What does that mean and where can you find your Page data?
Tracking pixels are a must for all advertisers, but soon we won’t have this luxury. With Optily, you can ensure your ads function as expected in a pixel-free world.
How often do you come across a true pager-turner–a book you simply don’t want to put down and get annoyed at every break you’re forced to take from it? And how often has that book been about business?
Social media platforms are quickly becoming the digital storefronts for many brands. Should we be preparing for TikTok next?
Facebook Ads are incredibly powerful in propelling your brand message to a huge audience. If you’re already using Facebook’s native CBO, do you need Optily too?
Barry’s observed something a bit ironic when it comes to Google’s advice to content creators: they want us to write great, in-depth articles for humans, but those humans don’t actually read very much beyond the snippets they’re served up on the search engine results page.
Online privacy, data protection, and consent are the buzzwords when it comes to online advertising policies in the past few years. Things are changing and cookies are on their way out. So how will the end of cookies change advertising?
The influencer marketing industry grew to almost $9.7B in 2020 by businesses using them to build brand awareness and reach new audiences. Are you still missing out?
Google has released its fourth version of Google Analytics, GA4. But is this new tool really worth your time and effort?
It’s no secret that people love jumping on the next new bandwagon. It seems like the hot platform in 2021 is Clubhouse. So what’s it all about?
Bing Ads (officially known now as Microsoft Ads) are a smaller player in the advertising world, but a savvy marketer will realize its huge potential.
Develop effective user personas with this short 4-step guide and take a critical step towards a more informed marketing strategy.
Wishing you all a happy and safe Paddy’s Day from the whole Optily team! Sláinte
Check out some top campaigns to base your 2021 eCommerce marketing on!
Just starting out at a new company and want to be sure you’re on top of your data procedures? We’ve got you covered.
In recognition of International Women’s Day today, we’ve gathered up some sage advice on both work and life, along with some fun facts from the women at Optily.
You may have heard that there was recent tension between Australia and online media publishers. We’ll give you the important information on what exactly went down and why.
A comprehensive step-by-step guide to building an effective and optimized Facebook Ad Campaign. More engagement, more customers, more conversions.
case study RESULTS ACHIEVED Optily+ enabled the client to Run A/B tests Ran Facebook’s Campaign Budget Optimization vs Optily+ 3.4x ROAS Increased their prospecting return
TikTok and Shopify announced the expansion of their partnership across the globe this week.
When you’re finished with this article, you’ll be able to make UTM tags and track where your website traffic is coming from with more precision.
Google, Facebook, Amazon, Microsoft, Twitter, Snapchat, and Pinterest ad revenue all summed up with an infographic and expert commentary from Optily’s digital marketing pros.
Discover the importance of iOS 14, its impact on digital advertising, and how it’s irreversibly changing Facebook Ads.
Big changes are coming to Google Search Ads this month.
Learn everything you need to know about Facebook’s Conversions API with Shopify.
case study Results achieved Optily enabled the client to Implement forms Retrieved Facebook forms in real-time with Data Connect service +6,038 leads Collected contact information
case study Results achieved Optily enabled the client to Untangle complex attribution Implemented the Universal Marketing Bridge which accurately identified which channels were working Boost
case study Results achieved Optily enabled the client to Track interactions Set up Facebook pixel to track user engagement Win more bids Enabled automated bidding
Gain an edge on your competitors by following these simple steps to professional video marketing.
case study Results achieved Optily enabled the client to Lower digital ad costs Reduced cost per complete video view by 75% Target engaged viewers Optimized
case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Connect to leads Leads programmatically
The best way to achieve your marketing goals is by planning ahead with this essential 2021 marketing calendar.
Smash your marketing goals in 2021 by starting the year on the right foot.
Crua outdoors case study
I’ve worked in eCommerce for a long time and I know how hard it can be to justify ad spend for all your various online
Audience engagement has forever been a top priority for marketers. Is there a perfect time of day to reach your target audience? To find out the answer to this age-old question, read this article now.
case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Serve up top ads Improved
case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Lower CPA 64% Brought down
These mind-blowing social media statistics in 2020 will help you optimize your digital marketing strategy for 2021. Find out how to get your year off to the best possible start right now!
The best way to spread Christmas cheer, is following these super festive marketing tips to close out the year!
Mastering SEO isn’t an easy task, but this comprehensive guide is the best place for your eCommerce business to start.
While you cannot change the default attribution model in Google Analytics, you can easily create custom reports with alternative attribution models and use that data to analyze and optimize your ad spend across channels. Why is this something you should consider?
Improving your sales funnel is one of the most important tasks for your business. No matter what your business sells, your potential customers will go through these five stages in their buyer’s journey. Learn more now!
Would you believe if someone tells you that an average business spends around $10,000 to $15,000 on Google Ads? This is how advanced and important Google Ads are. In the last few years, more and more companies are spending their hard-earned resources and time in mastering this marketing strategy.
With the recent change in Facebook’s attribution window, we decided to analyze the differences between Facebook’s Attribution and Google Analytics’ Attribution models to see which is better for your business.
Undeniably, you have encountered Google Shopping Ads. With every online search, these advertisements appear. This means you cannot ignore the presence of Google shopping ads.
Struggling to keep up with your business demands? Effective automation can greatly increase the overall efficiency of your business in all aspects. From optimised advertising to larger profits, find out how automation can help your business today.
Struggling to generate qualified leads for your business? Are you remembering to put your customer first? Here are some easy and effective ways to increase your quantity of qualified leads by our advertising experts.
Advertising is the game, but ultimately conversions are the goal. By tracking and optimizing your Facebook conversions you can quickly generate more profit for your business. Find out how to right now!
Facebook is one of the biggest advertising platforms in the world, rivaled only by Google. But what if you could use these two tech giants together as one? Find out how to right now!
Engagement is key to running a successful Facebook page. You need to know how and when to engage with your targeting audience. For more effective and cost-efficient tips learn the 5 best ways to improve your Facebook engagement.
Instagram advertising can be tough. Here at Optily, we’ve created a simple how-to guide to get you started. Better advertising means more conversions for your business!
Choosing the right audience has always been a challenge. And a big mistake that businesses make is not targeting their audience correctly. Why do businesses fail so often with Facebook advertising? Is there a way to master the Facebook advertising system? Read our blog to find out more.
Do you want to learn more about the complex world of SEO? Are you making your first steps into the lucrative online advertising scene? SEO can be complicated, so our experts broke down how you can easily implement SEO strategies into your business and instantly see the benefits.
There is some virtue in the advice to ”never waste a crisis.” Regardless of how your business is performing within the current context, the need for evermore cost-effective marketing is pressing. Efficient marketing is the fuel to scale our businesses.
Updated: July 2022
Facebook and Google are two of the biggest PPC advertising platforms. Both offer a range of techniques that can enhance your online marketing campaign and increase your advertising ROI. But which platform is right for your business?
Instagram is one of the fastest-growing social media platforms in the world, and it’s a marketing opportunity that you can’t miss. With 850 million users, it’s the perfect platform to express your brand’s uniqueness to an engaged audience.
Facebook is one of the best platforms to generate leads for your business, but only if you know how to optimize the process. Spending more money on ads doesn’t mean more sales, optimizing your ad campaigns does. Find out how to do so right now!
It is clear that right now for many organizations, advertising and marketing are very low on the priority list. However, for those who can still invest in marketing, now is a good time for several reasons to maintain some level of spend.
An attribution model in marketing refers to the analysis and understanding of the touchpoints in a consumer journey during their path to a conversion. If
Wondering how to use audience insights to find target audiences on Facebook? No matter if you’re a beginner or a professional, we’ve prepared an all-in-one Facebook audience insights tutorial that will answer your questions.
Listen back to past episodes of Optily Radio and hear from expert voices within the eCommerce, digital ads and growth technology industry.
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson
Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth
Influencer Marketing: Growing your sales with creators with Cody Wittick
Scaling with Email Marketing: Keep customers engaged and shopping Erica Salm Rench
SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius
Growth through Partnerships: Scaling with complementary brands with David Perry
Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
Customer Value Optimization: Methods for increasing CLV with Valentin Radu
UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris
Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak
Starting off Right with Shopify: Tactics for launching strong with Keith Matthews
SEO and Content Marketing to GR0 your Shopify Store with Kevin Miller and Bridget Reed
Reimagining Affiliate Marketing: Growing your audience through content creators
Boosting AOV and CRO: Chatbots, cart abandonment, and haggling with Rosie Bailey
Scaling your Store with Magento: Choosing the right platform for your needs with Robert Rand
Marketing your Shopify Store: Red flags, product/market fit, and analytics with Chase Clymer
Funding your eCommerce Marketing: Revenue-based finance explained with Daniel Lipinski
Amazon Copy that Sells: Differentiation, keywords, & knowing your audience with Emma Schermer Tamir
Building Customer Personas: Expanding on demographics with mindtyping
Growing on Amazon: Customer service, ads, & smart pricing with Tom Baker
Leveraging Data Visualization: Insights, tools, & communication with Michel Guillet
CRO Toolkit: Maximizing cart value & minimizing abandonment with Navah Hopkins
Beyond the Keyword: Automation, audiences, and localization with Jon Kagan
Beyond Facebook and Google: Selling on YouTube, Reddit, and Quora with Joe Martinez
Grow with Facebook & Instagram: Adapt, experiment, and measure with Akvile DeFazio
Excel with Shopify: Be organized, stay authentic, and take good pictures with Kelly Vaughn
Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk Williams
The Future of Search: Writing for robots who read and humans who don’t with Barry Schwartz
Funnels & Attribution: Right time, right place, and right person with Brendan Hughes
This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.
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