We’re thrilled to introduce our latest innovation—the Amazon Ads connector. This powerful integration allows ecommerce businesses to track Amazon marketing metrics alongside other key platforms like Google, Meta, and TikTok. With unified data, product-level insights, and enhanced KPIs, you can take a comprehensive approach to your ecommerce performance, driving smarter decisions and greater profitability.
Combined Marketing Insights
The Amazon Ads connector brings all your marketing data into one place, letting you track Amazon ads alongside Google, Meta, and TikTok. By integrating these platforms, you’ll gain a holistic view of your overall marketing strategy, making it easier to identify which channels are delivering the best performance.
Key Benefit:
- Unified Reporting: No more siloed data. Now you can see how your Amazon ads are performing within the broader context of your multi-channel strategy.
Product Performance Insights
Understanding product-level performance is key to boosting profitability on Amazon. With the Amazon Ads connector, you can identify which products generate the highest returns from your Amazon campaigns. This allows you to focus your ad spend where it matters most—on the products that deliver the greatest profit.
Key Benefit:
- Faster Product Insights: Quickly determine which items are driving the best returns from your Amazon ads and adjust your strategy accordingly.
Enhanced Amazon Analytics
By combining your Amazon Ads data with Conjura’s advanced analytics, you can now calculate critical KPIs like Contribution Profit, Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC). These enhanced insights give you a deeper understanding of your ad performance, helping you optimize spend and maximize ROI.
Key Benefit:
- New KPIs: Gain access to vital metrics like ROAS and LTV to ensure every dollar spent is contributing to your bottom line.
Effortlessly Compare Amazon vs Shopify
For businesses selling on both Amazon and Shopify, it’s important to understand where your efforts are most profitable. The Amazon Ads connector enables you to easily compare sales, costs, and contribution profit between these two platforms. This gives you a clear view of which channel is driving more value for your business, allowing you to make more informed decisions.
Key Benefit:
- Clear Comparisons: Find out which platform—Amazon or Shopify—is delivering the most profit to your business.
Maximize Your Ecommerce Potential
By integrating your Amazon Ads with Conjura, you’ll have a complete view of your ecommerce performance. From combined marketing insights and product-level analysis to enhanced KPIs and cross-platform comparisons, the Amazon Ads connector gives you everything you need to optimize your strategy and drive growth.
Ready to take your marketing to the next level? Start using Conjura’s Amazon Ads connector today and unlock the full potential of your ecommerce business.
