We’re excited to announce a transformative partnership between Conjura and SparkLayer, bringing together advanced eCommerce analytics and cutting-edge B2B functionality to help businesses unlock their full potential. This collaboration represents the perfect blend of retail insights, operational efficiency, and data-driven decision-making, tailored for the modern eCommerce landscape.
Why SparkLayer?
SparkLayer enables B2B eCommerce businesses to enhance their websites with seamless, purpose-built wholesale functionality. Their platform transforms how businesses interact with their wholesale customers, making it easy to manage orders, pricing rules, and customer-specific experiences, all from within a unified system.
How Conjura and SparkLayer Work Together
By integrating Conjura’s powerful analytics with SparkLayer’s B2B eCommerce solutions, businesses gain access to unparalleled insights and tools that simplify operations, optimize strategies, and drive profitability. Together, we’re empowering you to stay ahead of the competition while focusing on what matters most: your customers. Here’s what you can expect:
Retail Insights
Understand customer buying behavior at both B2C and B2B levels. With a unified view of your sales channels, you can identify key trends and updates at a glance, helping you better understand your audience and adapt to their needs.
Enhanced Visibility
Gain centralized analytics on product performance, enabling SKU-specific insights into contribution margins, profitability, and forecasting support. With this data, you’ll make confident decisions backed by hard numbers, rather than guesswork.
Strategic Decision-Making
Get a 360-degree view of your B2B business operations to proactively address challenges and seize new opportunities. With the ability to analyze performance and adjust strategies in real time, you’ll stay ahead of the curve in a competitive market.
Optimized Paid Content
Leverage Conjura’s advanced data insights to refine your paid advertising strategies. Pinpoint high-impact channels, boost return on ad spend (ROAS) and lower customer acquisition costs (CAC). This partnership empowers you to get more from every marketing dollar.
Streamlined Operations
Integrating Conjura’s analytics with SparkLayer’s eCommerce functionality reduces manual processes and enhances operational efficiency. From order management to reporting, businesses can optimize workflows, freeing up time to focus on growth.
Explore More
This partnership isn’t just about tools and integration—it’s about sharing knowledge to help businesses thrive. SparkLayer recently published a micropaper that we were fortunate to contribute to, exploring the innovative strategies wholesale merchants are using to stand out in the increasingly competitive B2B landscape.
On our end, we’ve also been investigating ad spend distribution on products generating no revenue. The findings highlight how businesses can reallocate budgets to maximize ROAS and drive profitability.
Get in Touch
Interested in learning more about how Conjura and SparkLayer’s solutions can help your business? Get in touch with our team via the chat in the bottom right or through our contact form.
