Ever wondered which metrics to track as a C-Suite executive or marketer? Or maybe you’re a merchandiser trying to maximize product data? In today’s fast-paced ecommerce landscape, data-driven decisions are essential, but the abundance of metrics can be overwhelming.

At Conjura, we analyzed how different ecommerce professionals use our platform. By grouping users based on job titles, we identified clear patterns in dashboard usage and the insights teams rely on most.

This analysis revealed the unique needs of each team – C-Suite, marketing, operations, merchandising – and how they leverage Conjura to drive business decisions.

This blog post details how these roles use Conjura, their key insights, and how users can tailor their dashboards for maximum relevance.

How Ecommerce Teams Use Conjura

Conjura helps ecommerce businesses get the most out of their data, turning insights into action. Our platform enables teams to:

  • Understand Business Profitability – Connect ad spend, ecommerce sales, and operational costs for a clear view of margins.
  • Optimize Marketing Spend – Identify high-performing campaigns and reduce wasted budget.
  • Understand Product Performance – Track stock levels, pricing trends, and marketing efficiency all the way to the product level.

Beyond pre-built dashboards, Conjura offers flexibility—teams can filter and customize views to match their specific needs. A prime example is the Product Table, used across teams but tailored for different functions.

Our Findings

Founder / CEO

  • Focus: High-level metrics, profitability, overall performance
  • Key Dashboards: Performance Overview, Product Table
  • How They Use It: Founders / CEOs primarily use Conjura for a high-level overview of company performance. Dashboards like the Performance Overview provide insights into revenue, ad spend, and top-level KPIs, enabling quick business snapshots and strategic decision-making.

Finance

  • Focus: High-level metrics, profitability, overall performance
  • Key Dashboards: Performance Overview
  • How They Use It: Finance teams rely on the Performance Overview dashboard to track revenue, margins, and costs. It helps them monitor profitability, assess ROI, and ensure spending aligns with business goals. With real-time insights, they can quickly identify trends and make data-driven financial decisions.

Marketing

  • Focus: Campaign effectiveness, customer acquisition, ROI
  • Key Dashboards: Product Table, Performance Trends
  • How They Use It: Marketers use Conjura to gain insights into high-performing campaigns and products. Dashboards like the Product Table and Performance Trends track campaign effectiveness and highlight key metrics for strategy development.
Image: Product Table – Gain clarity with SKU-level insights. View profit, ad spend, conversion rates, and other metrics at the individual product level.

Merchandising

  • Focus: Product performance, stock optimization, pricing strategy
  • Key Dashboard: Product Table
  • How They Use It: Merchandisers leverage Conjura’s product-level data to optimize pricing and stock. The Product Table dashboard is crucial for promoting the right products and adjusting inventory, with custom filters enabling deeper insights into specific product categories or regions.
Image: Product Table – From identifying top-performing products to optimising marketing spend, this dashboard is your compass for profitability..

Operations

  • Focus: Cost efficiency, logistics, fulfillment
  • Key Dashboard: Product Table
  • How They Use It: Operations teams prioritize efficiency. Conjura helps track costs, identify inefficiencies, and ensure smooth order fulfillment. The Product Table provides product cost insights, improving logistics and pricing strategies.

Trading

  • Focus: Profitability, customer behavior, pricing optimization
  • Key Dashboards: LTV Analysis, New vs. Existing Customers
  • How They Use It: Trading teams use Conjura’s insights to adjust pricing and promotional strategies. Dashboards like LTV Analysis and New vs Existing Customers illuminate customer profitability and behavior, informing pricing and promotion decisions.
Image: LTV Heatmap – gain a long-term perspective on your customer base with insights into customer quality and profitability, guiding you towards sustainable growth and success.

Agencies

  • Focus: Client performance, campaign optimization
  • Key Dashboards: Product Table, LTV Analysis
  • How They Use It: Agencies track client performance, assess product profitability, and refine acquisition strategies. They use LTV and customer insights to optimize retention while leveraging performance dashboards to measure marketing effectiveness and guide strategy.
Image: Purchase Patterns – Agencies drive client profit by turning customer purchase data into effective retention strategies to increase average order value (AOV), and maximise customer lifetime value (LTV).

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No matter your role, data-driven decisions are the key to ecommerce success. Conjura ensures that every team—whether in the C-Suite, Marketing, Merchandising, Operations, Trading, or Agency side—has the insights needed to drive growth and profitability.

Photo by olia danilevich: