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eCommerce insights
8 min read
How to Calculate Customer Lifetime Value (LTV) and Why It’s Important for eCommerce
The million-dollar question? How much is each customer actually worth to your business over time? Lucky for you, there’s actually a term for this: Customer Lifetime Value (LTV) or (CLV)
6 min read
4 Levers to Maximize eCommerce Profitability: How Brands Use Conjura to Drive Profit
9 min read
How eCommerce Brands Can Use Customer Analytics to Achieve Maximum Profitability
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