Pappy & Co faced challenges with fragmented data across multiple platforms, leading to inefficient decision-making, especially during critical marketing campaigns. They needed Conjura to provide a centralized, real-time data solution that would consolidate insights from multiple platforms.
2013
$4 – $5 Million
Performance Overview, New vs. Existing Customer Insights and the Product Table
As Pappy & Co grew, managing data from various platforms became increasingly complex. The business faced significant inefficiencies in data consolidation, relying on slow and costly reports provided by external consultants. Manually gathering reports from 6-7 systems, including Shopify, email marketing, and SMS tools, led to a fragmented view of key metrics.
This lack of real-time, integrated data made it difficult for the team to execute effective marketing strategies, optimize ad spend, or manage inventory efficiently, particularly during critical promotions like the Pappy van Winkle bourbon releases. Missed opportunities due to data silos and manual processes were holding the business back from realizing its full potential.
Conjura provides a visually appealing, user-friendly platform that consolidates data from all essential sources. Features like the Performance Overview, New vs. Existing Customer insights, and the Product Table offer Pappy & Co a comprehensive view of operations, enabling smarter decision-making across customer, marketing, and product strategies.
Conjura was immediately integrated into the weekly trading meetings at Pappy & Co, where they now rely on its reporting for past performance analysis and the planning of future campaigns. Coupled with insights from Inventory Planner, Pappy & Co can swiftly adapt to market changes and optimize strategies more effectively.
With Conjura, Pappy & Co optimized marketing campaigns through better-targeted promotions, such as a local artist’s product that sold out in two weeks, with 90% of sales from new customers. Product insights also helped manage stock levels, shifting ad spend from low-stock items to those in higher demand. By automating reporting and centralizing data, Conjura saved the team 10-15 hours per week, enabling more focus on strategic initiatives and improving cross-functional collaboration across the business.
New insights into previously successful campaigns and products.
Product performance data from Conjura’s stopped ad spend on low-stock, high-cost items, optimizing ad spend overall.
Automated reporting and data consolidation meant the team could spend more time executing other strategies for their business.
Conjura enabled Pappy & Co to target the right customers with data-driven insights, optimizing campaigns and driving higher sales during key promotions.
Automating data reporting and consolidating insights across platforms saved the Pappy & Co team 10-15 hours per week, allowing more focus on strategic initiatives.
By combining Conjura’s data with Inventory Planner, Pappy & Co made informed stock level decisions, reducing overstocking risks and ensuring adequate supply for high-demand items.
The collaboration between Pappy & Co and Conjura highlights the transformative impact of advanced data solutions on business growth. Conjura’s platform not only streamlined operations but also enhanced marketing precision, inventory management, and cross-functional collaboration. This case exemplifies how leveraging comprehensive data insights can drive significant financial results and position businesses for continued success.
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