case study
Giving Smartbox the gift of better results at the same budget
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Ran Facebook’s Campaign Budget Optimization vs Optily+
Increased their prospecting return on ad spend by a significant margin
Over just 6 weeks, the number of new customers increased massively
Incremental sales lift was significantly higher than Facebook's native optimization
Smartbox is the European number 1 in gift experiences, every year helping create unforgettable memories by selling nearly 6.5 million experience gifts in 11 European countries.
Smartbox approached Optily+ together with their agency IPG Reprise, with the challenge of improving the relative performance of Facebook and Instagram. Smartbox had clear return on ad spend expectations in order to establish Social as a viable acquisition channel when compared with all others.
Over a six-week period, Optily+ undertook an A/B split test with one track running Facebook’s Campaign Budget Optimization (CBO) and the other using Optily+’s automated bid and budget funnel optimization on top of Facebook’s CBO.
Optily+ was able to outperform Facebook and deliver a lot more customers and sales
The budget was the same for both campaigns, just spent wiser with Optily+’s smart recommendations
Over a six-week period, Optily+ undertook an A/B split test with one track running Facebook’s Campaign Budget Optimization (CBO) and the other using Optily+’s automated bid and budget funnel optimization on top of Facebook’s CBO.
Optily+ was able to outperform Facebook and deliver a lot more customers and sales
The budget was the same for both campaigns, just spent wiser with Optily+’s smart recommendations
Over a six-week period, Optily+ undertook an A/B split test with one track running Facebook’s Campaign Budget Optimization (CBO) and the other using Optily+’s automated bid and budget funnel optimization on top of Facebook’s CBO.
Optily+ was able to outperform Facebook and deliver a lot more customers and sales
The budget was the same for both campaigns, just spent wiser with Optily+’s smart recommendations
Pitting Optily+ against Facebook’s native optimizer resulted in much higher return on ad spend and many more new customers over just 6 weeks for Smartbox.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
All actions lead towards more conversions at lowers costs
Numbers pulled in and analyzed across multiple platforms
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
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