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Discover Our Blog Articles

We're committed to crafting industry-leading articles that support eCommerce brands on their journey to profitability.

TikTok Shop Analytics: How eCommerce Brands Can Unlock Growth with Conjura

Explore TikTok Shop analytics, uncover the social commerce platform’s limitations, and discover how Conjura helps brands connect TikTok, Shopify, Amazon, and more into a single growth-driving view.

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How to Improve ROAS During Black Friday 2025 (5 Tips for eCommerce)

This is how your eCommerce business can improve ROAS during Black Friday. With customer acquisition costs rising and ad platforms becoming increasingly competitive, performance marketers are under more pressure to prove ROI.

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How to Calculate LTV of a Customer for eCommerce Brands

Customer Lifetime Value (LTV) is one of the most powerful metrics for eCommerce brands, but often one of the most misunderstood. In this complete guide We'll take you through how to calculate LTV, CAC and LTV:CAC.

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eCommerce Dashboard: How it Drives Profitability for Your Business

If you’re still juggling spreadsheets, exporting data from different tools, and manually calculating contribution margins, you’re not alone. But you’re also leaving money on the table. That's where eCommerce Dashboard comes into play.

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5 Amplitude Alternatives for All Your eCommerce Product Analytics Needs

A tool like Amplitude isn't necessarily the best fit for eCommerce businesses. In this article we’ll look at five Amplitude alternatives that do more than track behaviour, they help eCommerce operators make decisions that actually drive profit.

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Black Friday eCommerce: Strategies & Tips To Improve Profitability in 2025

With Black Friday just around the corner we wanted to put together some of our recommended strategies and tips for eCommerce brands to improve profitability over this busy period.

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What Is AI Demand Forecasting? Tools & Use Cases for eCommerce

Curious about how eCommerce brands can leverage AI demand forecasting? In this article we'll dive into some powerful use cases and explore the best tools to help you achieve this.

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Key Metrics for eCommerce and How You Can Track Them

Our complete guide to key metrics for eCommerce, broken down into profitability, customer, product, marketing and operations KPIs that your brand should be tracking.

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Best AI Inventory Management Software 2025 for eCommerce

Discover what AI Inventory Management means for eCommerce brands and the best AI Inventory Management Softwares in 2025 to elevate your operations.

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How eCommerce Brands Can Instantly Optimise Pricing Strategies & LTV with AI

See Conjura's new AI Agent, Owly AI, in full flow as Harry runs through a powerful workflow explaining how brands can improve pricing strategies and increase LTV.

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6 AI Assistants for eCommerce, Merchandising and Marketing to Optimise Team Performance

If you're part of an eCommerce, merchandising or marketing team for a brand then these are out top 6 AI assistants and agents to help optimise your performance.

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The 8 Best AI Tools for eCommerce in 2025

The only list you need for the best AI tools for eCommerce brands looking to elevate their growth in 2025 and beyond.

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