Are you being duped?

“You have 60% fewer customers than you thought,” one of our analysts broke the news to a client’s CEO. It’s a sinking feeling, but duplicate customers are a real problem for many businesses. In the days of face to face business, it…

Marketing Attribution Models Explained

So you’ve nailed your last month of SEM, web-traffic is up and your CEO thinks you’re a CMO rockstar. Boom! Go pour yourself a well-earned Gin & Tonic. But then Monday comes and your CEO wants to chat about attribution. You see, she…

Marketing Attribution 101

If you’re starting from scratch with Attribution this primer is for you.   What is it? Marketing attribution is the method of allocating credit to different marketing channels for conversion events – generally measured in revenue…