The Reveal

The Conjura blog

Avoid Complex Marketing Attribution Models!
Read more Written by Amanda Hagen
4 Key Lessons for Pivoting to Subscription
Read more Written by Fran Quilty
5 Data Red Flags Keeping Potential Investors Away
Read more Written by Fran Quilty
3 Customer Acquisition Shortcuts Stunting Your Growth
Read more Written by Anthony Anderson
4 Missed Opportunities in Due Diligence
Read more Written by Amanda Hagen
4 Ways to Spot a ‘Good’ Data Analyst
Read more Written by Amanda Hagen
Ecommerce Excellence: 4 Reasons to Prioritise Process Over Talent
Read more Written by Amanda Hagen
Building your Data Architecture vs. your Skincare Routine
Read more Written by Amanda Hagen
Ecommerce Excellence: Good CMO vs. Bad CMO
Read more Written by Amanda Hagen
A Match Made in Data: 5 Mistakes to Avoid When Building Your Analytics Dream Team
Read more Written by Amanda Hagen
NEW REPORT: Covid-19’s impact on UK e-commerce businesses and customers
Read more Written by Amanda Hagen
UTM Parameters: Unlock great online marketing performance

UTM parameters are a well known concept in online marketing, but their use rarely follows best practice. By not using UTM parameters properly, companies are missing a trick and are likely not meeting their potential online. Read this article to learn how to use UTM parameters effectively.

Read more Written by Hannah Shortle
When building data architecture, focus on impact

The majority of projects to build data analytics architecture fail. In this article we outline a better way to designing and building data architecture: focus on impact.

Read more Written by Will Caffrey
Three configuration issues affecting Google Analytics

Google Analytics is an incredibly powerful tool for data analytics. Best of all, you get tonnes of great functionality for free! There are many pitfalls when using Google Analytics however. This post outlines three of the most common issues we’ve seen with GA configurations and how they can affect your data quality.

Read more Written by Will Caffrey
How sophisticated is your approach to customer analytics?

Our experience has allowed us to identify and surface 16 questions across 4 categories that can signal your level of sophistication in customer analytics. In this article, we’ve outlined these questions and how they can help you identify the level of sophistication of your approach.

Read more Written by Will Caffrey
Online Marketing: Customer Lifetime Value & Return on Ad Spend

Over the last couple of years, Conjura has worked with dozens of companies. One of the most common questions we are asked is “How do I make sure I am maximizing the value I get from online marketing?”

Read more Written by Will Caffrey

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