UTM parameters are a well known concept in online marketing, but their use rarely follows best practice. By not using UTM parameters properly, companies are missing a trick and are likely not meeting their potential online. Read this article to learn how to use UTM parameters effectively.
The majority of projects to build data analytics architecture fail. In this article we outline a better way to designing and building data architecture: focus on impact.
Google Analytics is an incredibly powerful tool for data analytics. Best of all, you get tonnes of great functionality for free! There are many pitfalls when using Google Analytics however. This post outlines three of the most common issues we’ve seen with GA configurations and how they can affect your data quality.
Our experience has allowed us to identify and surface 16 questions across 4 categories that can signal your level of sophistication in customer analytics. In this article, we’ve outlined these questions and how they can help you identify the level of sophistication of your approach.
Over the last couple of years, Conjura has worked with dozens of companies. One of the most common questions we are asked is “How do I make sure I am maximizing the value I get from online marketing?”