So you’ve nailed your last month of SEM, web-traffic is up and your CEO thinks you’re a CMO rockstar. Boom! Go pour yourself a well-earned Gin & Tonic.
But then Monday comes and your CEO wants to chat about attribution. You see, she…
If you’re starting from scratch with Attribution this primer is for you.
What is it?
Marketing attribution is the method of allocating credit to different marketing channels for conversion events – generally measured in revenue…
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.