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UTM parameters are a well known concept in online marketing, but their use rarely follows best practice. By not using UTM parameters properly, companies are missing a trick and are likely not meeting their potential online. Read this article to learn how to use UTM parameters effectively.
We are looking for a prolific and talented content creator to write and produce content that builds awareness in our target market and creates leads for the sales team. This role requires a high level of creativity, attention to detail, and project management skills. If this is you, please apply!
The majority of projects to build data analytics architecture fail. In this article we outline a better way to designing and building data architecture: focus on impact.
Conjura are hiring Data Analysts across our offices in Dublin and London or to work remotely. Apply now to join our super talented team and help provide our clients with Data Foresight.
Google Analytics is an incredibly powerful tool for data analytics. Best of all, you get tonnes of great functionality for free! There are many pitfalls when using Google Analytics however. This post outlines three of the most common issues we’ve seen with GA configurations and how they can affect your data quality.
We feel that this new identity is much more representative of us as a company and reflects both our personality and our work, both things that we are proud of!
Our experience has allowed us to identify and surface 16 questions across 4 categories that can signal your level of sophistication in customer analytics. In this article, we’ve outlined these questions and how they can help you identify the level of sophistication of your approach.