Duplicate customers warp your acquisition metrics and damage your brand

Customer duplication is unlikely to get anyone's pulse racing. However, solving this problem is critically important for all companies. Learn why.


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Marketing attribution models explained

Exploring alternative attribution models - it's probably somewhere on your list of 101+ things to do. So, here is a summary of the different attribution models…


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Marketing attribution 101

If you're starting from scratch with attribution, this primer is for you.


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