/ˈkän-joor-a/
Proper noun.
Customer analytics company providing managed solutions that work. Not to be confused with out-of-the-box tools based on fancy-sounding machine learning technology, which are extremely difficult to implement and maintain.
We are laser-focused on helping companies to get the most out of their data; we write about data science, customer analytics and marketing analytics and more. See more below --->
Moving beyond last click attribution - it's probably somewhere on your list of 101+ things to do. This guide gives a quick summary of the different models you…
If you're starting from scratch with attribution, this primer is for you...