Optily is a FREE app from Conjura that enables Shopify merchants to unlock digital ad performance and boost sales with data-driven insights and instant actions.
Install your free Optily app from the Shopify app store
On the dashboard you'll be prompted to connect your Meta and/or Google Ads
Sort your campaigns into groups with common goals that can be optimized against each other
Now you're ready to optimize your campaigns with auto-generated recommendations to supercharge your growth
Install your free Optily app from the Shopify app store
On the dashboard you'll be prompted to connect your Meta and/or Google Ads
Sort your campaigns into groups with common goals that can be optimized against each other
Now you're ready to optimize your campaigns with auto-generated recommendations to supercharge your growth
In order to make sure we’re comparing apples to apples, the first step when you get started with Optily is to make some Objective Groups. This term simply means a collection campaigns that share a common objective and can be optimized against each other.
We’re big fans of the marketing funnel here at Conjura so, we’ve baked this structure into our app. Of course, you don’t have to use the marketing stages when building your Objective Groups, but in our experience, this is a safe bet for ensuring growth and success in cross-channel marketing.
While your overall business goal as an eCommerce brand is likely efficiently increasing your revenue, other objectives will feed into this at various stages.
The algorithm that crunches all the data input from various sources is pretty flexible in terms of the goals it optimizes against. You can choose your goal from the following for the algorithm to optimize toward:
After completeing your objective groups setup, you’ll start to see you data populate the various dashboards and tables. Head over to the Opportunities tab and review the auto-generated recommednations to improve your campaigns. Remember, you can mix Google, YouTube, Instagram and Facebook campaigns in objective groups providing their share the same goal (Traffic, Impressions, Video Views or Sales).
Review the opportunities and apply the campaign changes within the app. Take a few minutes to review opportunities each day.
Optily has partnered with Clearco to provide you with financial tools to grow your business.
Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.