AdFeed Optimizer is a unique opportunity to utilize Conjura’s Retail Analytics insights within your product feed to Google Ads, Facebook ads and beyond. Working with industry leading feed management services such as Channable and Feedonomics, eCommerce leaders are recording an average of 30% gain in ROAS.
We know 20% of products generate 80% revenue yet eCommerce stores still push all products into their ad feed, often with equal billing that results in negative impact of ad spend efficiency.
More than 50% of all online retailers globally promote out of stock products, wasting lower funnel ad dollars with every click.
Ad platforms will never know your business better than you, yet eCommerce leaders allow each platform to make decisions on what to promote, wasting millions in spend every day.
Retail Analytics from Conjura provides the insights you need to prioritise your ad spend on high margin products. Advertisers experience an average 30% increase in ROAS by optimizing their feed with Conjura’s unique SKU-level insights. Combine Conjura with your eCommerce platform feed or via Feedonomics or Channable in a few easy steps.
By combing SKU-level data from Retail Analytics with your product catalog feed, you can prioritise your high margin products to maximize profit.
Connect your eCommerce and ad platforms alongside your Google Analytics account to Retail Analytics. This will unlock insights on profit contribution from each SKU
Create custom labels that segment your SKUs into High, Medium or Low margin utilising the newly unlocked data for your entire product catalog.
Send data directly to your feed management tool to supplement an existing feed or utilise Conjura directly to send custom labels into Meta Ads.
Using these new custom labels you can now prioritize investment in your higher margin products, ensuring Google ads, Meta ads and additional platforms maximize the spend toward you biggest contributors.
No matter your advertising product feed set-up, Conjura has a solution to help you optimize your data feed for maximum ROAS.
If you have a data feed tool such as Feedonomics or Channable, Conjura can send your SKU level profit margin data and other KPIs directly to your preferred tool. Using this data custom labels can be created that will influence your priority products directly in your ad platforms, ensuring maximum returns from high-margin products.
If you’re not using a data feed management tool, the Conjura team can help you create custom labels utilizing metrics of your choice, such as Contribution Margin. Each week, these custom labels can be uploaded via a .CSV file directly into Meta Ads resulting in prioritization of products within the Meta Ad feed, for maximum returns.
Check back with the team soon on solutions for Google Ads and other preferred ad platforms.
Fill out your details and one of the experts from the Conjura team will be in touch.
Explore the features of Retail Analytics with our interactive demo or start a free trial and see your profit insights.
Optily has partnered with Clearco to provide you with financial tools to grow your business.
Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.