Avoid Complex Marketing Attribution Models!
Discover the pros and cons of rule-based and algorithmic attribution models. Learn why simple attribution may be best for you.
4 Key Lessons for Pivoting to Subscription
Learn 4 key lessons for successful subscription services. Get the technology right, simplify membership models, and predict churn.
3 Customer Acquisition Shortcuts Stunting Your Growth
Maximize your eCommerce strategy with a Customer Lifetime Value approach. Acquire high-value customers and avoid shortcuts.
E-commerce Excellence: 4 Reasons to Prioritise Process Over Talent
Prioritize process over talent for business success. Learn how structured processes improve hiring and boost efficiency.
Building Your Data Architecture vs. Your Skincare Routine
Achieve flawless data insights with proper planning and maintenance. Learn tips for effective data architecture.
How Sophisticated is Your Approach to Customer Analytics?
Assess your customer analytics with 16 key questions. Improve data collection, integration, and insights for better performance.
How Naturecan Used Influencer Data to Fuel Expansion
Naturecan is an eco-friendly UK Cannabidiol (CBD) brand on a mission to improve sleep quality, reduce anxiety and bring balance to the minds and bodies of its consumers.
Keeping up With Customers
This petcare subscription business was founded in 2019 to help UK pet owners to care properly for their furry little friends, providing a range of products to help with pets’ well-being.
Unhealthy Amounts of Data
A responsible retailer on a mission to help customers consume more consciously with sustainable, traceable and natural products to support their health and wellbeing.
Risky Business
Europe’s only retail and consumer investment and innovation firm with expertise in understanding and anticipating how digital technology changes consumer behaviour.
