Surrendering to Subscription
The largest independent news and media group in Ireland with a combined reach of 2.4 million weekly readers.
Studying Your Audience
An online school supplies retailer that does exactly what it says on the tin – sell school books and other scholastic materials needed to make learning run smoothly.
How do I get more sales on Shopify?
The ultimate answer to the question all marketers have been asking in 2022: How do I increase my business’s Shopify Sales?
UTM Parameters: Unlock Great Online Marketing Performance
Maximize online marketing with effective UTM parameters. Learn how to design tracking conventions for better data and performance.
Online Marketing: Customer Lifetime Value & Return on Ad Spend
Maximize online marketing value with frameworks for return on ad spend (ROAS) and customer lifetime value (LTV).
Me vs. The Market: Black Friday Is Not the Investment It Once Was
E-commerce insights from Me vs. the Market. Analyze Black Friday performance, customer acquisition costs, and return on ad spend.
Me vs. The Market: What E-commerce Verticals Are Most Attractive?
Get e-commerce insights in Me vs. the Market. Analyze customer acquisition cost, first order value, and customer lifetime value.
What’s happening with Google Analytics across Europe?
There’s been a lot of talk about Google Analytics in the past couple of weeks as it relates to GDPR. We’ve got an overview of the details so far.
A new chapter of online growth for Bookstation
case study results achieved Optily enabled the client to Grow ROAS 11.5x Bookstation saw a blended return on ad spend across Facebook & Google of 11.5x Convert 7% of users They achieved an overall 7% average conversion rate during a 12-month period Adapt to iOS 14 Alternate data sources and new strategies minimized the impact […]
The Ultimate Shopify SEO Guide for 2022
Bring your Shopify SEO to the next level with this ultimate guide, containing all you need to skyrocket your Shopify eCommerce business in 2022!
