TikTok Shopping: #TikTokMadeMeBuyIt

TikTok Shopping

TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.

Is Instagram engagement dying?

Is Instagram engagement dying

Have you noticed a drop in Instagram engagement for your business in 2021? You’re not alone, read this article to find out why and how to combat it.

Can Smartly.io optimize ads against multiple KPIs?

Can Smartly.io optimize ads against multiple KPIs?

A day in the life of a typical digital marketer seems like it’s more analytics and tedious budget management, than advertising strategy and creativity. While there are plenty of tools out there to help us automate the more repetitive tasks, it’s important to know what each can do for you ahead of time. Can Smartly.io use more than one metric when optimizing?

Instagram updates: Links for everyone & desktop publishing

Instagram updates: Links for everyone & desktop publishing

After years of being a mobile-only platform catering to big accounts, the cries of many a busy social media marketer have been heard. Finally, Instagram will allow users to publish to their accounts from desktop directly and to include links in stories!

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