Top 3 Content Formats for Boosting Organic Traffic
Ads can get quick results, but content marketing is playing the long game. Investing in building up your brand as an expert people turn to for answers, not just to buy, can really pay off in the long term. But which kinds of content are typically the best at boosting traffic?
Optily vs Google Analytics: Is there a difference?
Two extremely powerful analytics tools go head-to-head. Is Google Analytics right for your business or would you benefit more from a solution like Optily?
Akvile DeFazio: Grow with Facebook and Instagram
Facebook and Instagram are so critical for eCommerce, but are your campaigns structured in the best way?
Partnership Announcement: FordeBaker
The Optily team is happy to announce that we’ve formed a partnership with FordeBaker from June 2021.
Episode #6: June 3, 2021
Grow with Facebook & Instagram: Adapt, experiment, and measure with Akvile DeFazio
Shopify vs. WooCommerce: Which is better for eCommerce?
Two of the most popular and easy-to-use eCommerce platforms available on the market, but which is right for your eCommerce business?
Paid Social vs Paid Search: The Verdict
The biggest question in the advertising world finally answered: Should your business advertise using paid social or paid search?
Kelly Vaughn: Excel with Shopify
How do you make your Shopify store stand out? Kelly says the main thing you should do is make sure your images are uniform and clean–don’t worry too much about a custom theme.
Optily Shorts: Post-iOS 14 Facebook Attribution Window Changes
Facebook has implemented some changes to new ads following the release of iOS 14. What are they and what do they mean for you?
Partnership Announcement: FACT-Finder
The team at Optily is happy to announce that we’ve established a partnership with FACT-Finder from May 2021.
