Episode #5: May 20, 2021
Excel with Shopify: Be organized, stay authentic, and take good pictures with Kelly Vaughn
Top 6 eCommerce Marketing Podcasts 2021
Podcasts are a great way to stay up-to-date on industry trends and news, while doing other stuff. But which ones are worth your time?
Book Review: Accelerate eCommerce Growth
Launching your ads is easier than ever before, yet somehow it seems like managing your ads keeps getting more and more complex. How can SMBs succeed in online advertising when the Big Guys don’t always make it easy?
Top 6 Facebook Advertising Books 2022 [+2 Bonus Titles]
Books give you the opportunity to learn the tried and true evergreen strategies to base your marketing efforts around. We’ve curated a list of the best Facebook Advertising Books for your 2022 reading list.
Greg Sterling on Shopping Local Online
Ultimately, shopping of any kind is about making it as easy for as many people to buy your stuff. We chatted with Greg Sterling about the ways in which eCommerce SMBs can stand out and make the necessary changes to adapt to a melded physical and online shopping experience.
Episode #4: May 6, 2021
Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
Why is Facebook Marketplace a good place to advertise?
With over 800 million people in over 70 different countries, every single month, Facebook Marketplace is one BIG garage sale your eCommerce store can’t overlook.
Winning in Digital Ads
Optily Debuts Industry’s First Single-Click Ad Spend Optimizer for Small, Midsize Online Stores and Declares “stop wasting your time and ad spend.”
Anatomy of a Google (Adwords) Ad
What is in a name? That which we call Adwords by any other name would sell as sweet.
Optily Shorts: The post-iOS 14 world of ads
How will iOS 14.5 and changes to mobile privacy impact ads?
