What is Structured Data for eCommerce?
Structured Data is all the important SEO information on a webpage organized in a way that makes it easy for search engines to read.
Cleaning Up with Optily
case study results achieved Optily enabled the client to +169% ROAS Increased their returns within just 2 weeks Prioritization Allocated budget to the best performing ads Optimization Automated recommendation application compounded the success Boost Ad Impact Scaled up the impact of their Google and Facebook Ads The Problem Based in Michigan, Image Wash Products, aka […]
Kirk Williams on Next Level Google Shopping
Kirk really likes the term “black hole” when it comes to the data (or lack thereof) you get out of Google Smart Shopping analytics, so tread carefully when starting out. Where’s our data Google???
3 Ingredients for Michelin-Starred eCommerce Social Media
Here at Optily, we invited seven of the best and brightest thought-leaders in the eCommerce world to share their favorite recipes for success in branding, paid media, and analytics tools.
Say goodbye to Facebook Analytics
Did you get an email earlier this month from Facebook telling you they’re phasing out their Analytics? What does that mean and where can you find your Page data?
Episode #3: April 22, 2021
Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk Williams
Giving You The Edge: Tracking Pixels
Tracking pixels are a must for all advertisers, but soon we won’t have this luxury. With Optily, you can ensure your ads function as expected in a pixel-free world.
Book Review: Ponderings of a PPC Professional
How often do you come across a true pager-turner–a book you simply don’t want to put down and get annoyed at every break you’re forced to take from it? And how often has that book been about business?
Are TikTok Stores on the horizon?
Social media platforms are quickly becoming the digital storefronts for many brands. Should we be preparing for TikTok next?
Facebook Ads vs Optily: Do I need both?
Facebook Ads are incredibly powerful in propelling your brand message to a huge audience. If you’re already using Facebook’s native CBO, do you need Optily too?
