Barry Schwartz on the Future of Search
Barry’s observed something a bit ironic when it comes to Google’s advice to content creators: they want us to write great, in-depth articles for humans, but those humans don’t actually read very much beyond the snippets they’re served up on the search engine results page.
What happens to our ads when the cookies go away?
Online privacy, data protection, and consent are the buzzwords when it comes to online advertising policies in the past few years. Things are changing and cookies are on their way out. So how will the end of cookies change advertising?
Episode #2: April 8, 2021
The Future of Search: Writing for robots who read and humans who don’t with Barry Schwartz
Does my business need influencers?
The influencer marketing industry grew to almost $9.7B in 2020 by businesses using them to build brand awareness and reach new audiences. Are you still missing out?
What’s new with Google Analytics 4?
Google has released its fourth version of Google Analytics, GA4. But is this new tool really worth your time and effort?
Brendan Hughes on Funnels & Attribution
Last week we launched the Optily Radio podcast 🎉
Why do I keep hearing about Clubhouse?
It’s no secret that people love jumping on the next new bandwagon. It seems like the hot platform in 2021 is Clubhouse. So what’s it all about?
Episode #1: March 25, 2021
Funnels & Attribution: Right time, right place, and right person with Brendan Hughes
Bing Ads: All You Need To Know
Bing Ads (officially known now as Microsoft Ads) are a smaller player in the advertising world, but a savvy marketer will realize its huge potential.
Developing User Personas
Develop effective user personas with this short 4-step guide and take a critical step towards a more informed marketing strategy.
