Impact of iOS 14 on Digital Advertising for Shopify Stores
Discover the importance of iOS 14, its impact on digital advertising, and how it’s irreversibly changing Facebook Ads.
Google is Simplifying Search by Ditching Broad Match Modifier
Big changes are coming to Google Search Ads this month.
Mastering the Facebook Conversions API with Shopify
Learn everything you need to know about Facebook’s Conversions API with Shopify.
Revving up lead generation for Volkswagen and driving sales
case study Results achieved Optily enabled the client to Implement forms Retrieved Facebook forms in real-time with Data Connect service +6,038 leads Collected contact information for a large number of in-market customers 86x ROAS Increased their return on ad spend by a huge margin Sell 138 cars High-quality leads resulted in a significant number of […]
Losing pounds per acquisition while bulking up conversions with BETTER
case study Results achieved Optily enabled the client to Untangle complex attribution Implemented the Universal Marketing Bridge which accurately identified which channels were working Boost conversion rate 52% Increased their percentage of onsite conversions by a significant margin Reduced overall CPA by 64% Lowered the cost of each conversion by over half Increase conversions by […]
Helping Pet Drugs Online become social leaders of the pack
case study Results achieved Optily enabled the client to Track interactions Set up Facebook pixel to track user engagement Win more bids Enabled automated bidding adjustments to win more bids 10x conversions Increased their conversion rate significantly CPA -56% Lowered their cost per acquisition drastically The Problem Pet Drugs Online, established in 2005, are trusted […]
Giving You The Edge: Video Marketing
Gain an edge on your competitors by following these simple steps to professional video marketing.
Giving Rockstar Dead Eye precision for engaged audiences
case study Results achieved Optily enabled the client to Lower digital ad costs Reduced cost per complete video view by 75% Target engaged viewers Optimized ad placements for those most likely to watch longer Increase video views 4x Quadrupled the number of views at the same ad spend Improve conversions 174% Boosted the number of […]
Protecting the social ad spend at 1Life Insurance
case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Connect to leads Leads programmatically processed to the appropriate call center in real time Lower CPL 56% Brought down the cost per lead by over half Grow leads 124% Boosted the number of leads at […]
The Ultimate 2021 Marketing Calendar
The best way to achieve your marketing goals is by planning ahead with this essential 2021 marketing calendar.
