eCommerce Advertising: 10 Proven Strategies to Improve ROAS
There is some virtue in the advice to ”never waste a crisis.” Regardless of how your business is performing within the current context, the need for evermore cost-effective marketing is pressing. Efficient marketing is the fuel to scale our businesses.
Updated: July 2022
Facebook Ads vs. Google Ads 2020
Facebook and Google are two of the biggest PPC advertising platforms. Both offer a range of techniques that can enhance your online marketing campaign and increase your advertising ROI. But which platform is right for your business?
Should Your Business Have An Instagram Account?
Instagram is one of the fastest-growing social media platforms in the world, and it’s a marketing opportunity that you can’t miss. With 850 million users, it’s the perfect platform to express your brand’s uniqueness to an engaged audience.
How To Reduce Cost Per Lead On Facebook
Facebook is one of the best platforms to generate leads for your business, but only if you know how to optimize the process. Spending more money on ads doesn’t mean more sales, optimizing your ad campaigns does. Find out how to do so right now!
Digital Advertising in the Eye of the Covid-19 Storm
It is clear that right now for many organizations, advertising and marketing are very low on the priority list. However, for those who can still invest in marketing, now is a good time for several reasons to maintain some level of spend.
Why your Marketing Attribution Model is More Crucial than Ever
An attribution model in marketing refers to the analysis and understanding of the touchpoints in a consumer journey during their path to a conversion. If a consumer buys an item on a website after clicking on a single display ad, we can be fairly certain to award that conversion entirely to that one ad. What […]
How to Use Facebook Audience Insights to Find Audiences That Convert
Wondering how to use audience insights to find target audiences on Facebook? No matter if you’re a beginner or a professional, we’ve prepared an all-in-one Facebook audience insights tutorial that will answer your questions.
