David Perry: Growth through Partnerships

By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.

Kathleen Booth: Looking Beyond ROAS

ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.

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