We’ve come a long way since the explosion of eCommerce brands flooding the market (thanks COVID!). Competition is fierce, and with digital acquisition costs rising and customer loyalty becoming harder to win, it’s not enough to just track revenue or AOV. To truly grow your brand, you need to understand what’s working, why it’s working, and how to double down on it profitably – and what a great place to start with our best eCommerce analytics tools rundown!

That’s why specialist eCommerce analytics tools have become more popular than ever.

From attribution models to customer lifetime value (LTV), from SKU-level profitability to granular ad performance, the right analytics platform can become your brand’s secret weapon.

But not all solutions are created equal, and picking the right fit is vital for your business.

We’ve reviewed the top eCommerce analytics tools of 2025 – focusing on performance metrics, integrations, customization, usability, and real-world ROI. Here are our suggestions on which platform you should be running out to buy.

1. Conjura – The Profitability-First Platform for eCommerce Leaders

Best for: Brands focused on profitability, growth, and clarity across product, customer, and channel performance.

Conjura isn’t just an analytics dashboard. It’s a full-scale decision intelligence platform designed for operators who care about turning performance insights into tangible actions.

Where Conjura truly shines is in its unique ability to track ad spend at the SKU level. That means it doesn’t just tell you which campaigns are driving traffic, it tells you which products are profitable after accounting for all direct costs like shipping, ad spend, and returns.

🔍 Key Features:

  • Contribution profit analysis by SKU – not just top-line revenue
  • Product-level ad spend attribution, including for Amazon, Meta, Google, Pinterest and TikTok Ads
  • Not just raw metrics, get context behind the data
  • Daily summaries delivered straight to your inbox
  • Full funnel visibility: from channel to product, customer to margin
  • Shopify, BigCommerce, Google Analytics 4, Amazon, Brightpearl, Linnworks and many more integrations
  • Advanced customer analytics: CAC, LTV, customer behaviour, LTV:CAC, cohort trends

✅ Pros:

  • Pre-built dashboard segments that every brand needs to see (most-valuable customer, high-returners, most-profitable products and many more)
  • Powerful segmentation for channel, store, and product performance
  • Rapid development cycles with frequent feature updates
  • Excellent support with in-app chat
  • Export customer behaviour segments to your CRM for targeted marketing initiatives

❌ Cons:

  • No pixel tracking (yet)
  • Overnight data refresh
  • Slightly pricier for lower-GMV brands, but ROI justifies the spend

Bottom line? Conjura is the only platform that ties every click, product, and dollar together to help you understand why you’re making money and how to become more profitable.

👉 Explore Conjura’s eCommerce insights platform in more depth

Conjura Analytics Review
Conjura’s Performance Overview Dashboard

2. Triple Whale

Best for: Agencies and DTC brands heavily focused on paid media attribution and AI-powered campaign optimisation.

Triple Whale has earned a strong reputation in the eCommerce world thanks to its pixel tracking technology, which provides a more accurate view of attribution across channels. For marketers juggling Meta, TikTok, Google Ads, and influencers, Triple Whale acts like a mission control centre.

🔍 Key Features:

  • Pixel for attribution
  • AI tools for ad anomaly detection, budget recommendations, and campaign generation
  • Prebuilt dashboards for ROAS, net profit, blended CAC, and more
  • Klaviyo integration to enrich flows with customer insights
  • Integrations with Shopify, Recharge, and ad platforms

✅ Pros:

  • Excellent for attribution tracking
  • Solid AI features for media buying and budget decisions
  • Frequent product updates
  • Customizable dashboards and metrics

❌ Cons:

  • Product-level insights are locked behind enterprise pricing
  • Doesn’t connect to your ERP or OMS for full profitability view (Conjura connects to Brightpearl, Cin7 and Linnworks)
  • Complex UI interface
  • Lack of SKU-level profitability metrics
  • Mixed reviews on support responsiveness

Bottom line? If your focus is media attribution and managing complex ad ecosystems, Triple Whale can be powerful. But if you care about tying marketing back to product-level profit, you may prefer one of the alternative ecommerce analytics tools.

3. Polar Analytics

Best for: In-house data teams and brands that want full control over metrics, dashboards, and database access.

Polar Analytics brands itself as the “all your data in one place” solution.. It boasts a wide range of connectors and gives users direct access to raw data through Snowflake. It’s highly customizable, meaning data/analytics teams can build the exact dashboards they want.

🔍 Key Features:

  • Access to data via Snowflake
  • AI-based dashboard builder from plain-English queries
  • Integrations with Shopify, Klaviyo, ad platforms, and marketplaces
  • Ability to define and calculate custom metrics

✅ Pros:

  • Powerful for brands with data analysts or BI tools
  • Flexible, customizable, and integration-rich
  • Supports a wide variety of connectors

❌ Cons:

  • Doesn’t connect to your ERP or OMS for full profitability view (Conjura connects to Brightpearl, Cin7 and Linnworks)
  • UI isn’t as intuitive or user-friendly for non-technical teams
  • Can become expensive, especially for fast-scaling brands
  • Doesn’t offer SKU-level ad spend or contribution profit calculations

Bottom line? Polar Analytics is excellent for technical teams that want to build bespoke dashboards. But if you want out-of-the-box insights with built-in actions, another tool might be a better option.

4. Lifetimely

Best for: Brands just starting out with analytics, or those focused on LTV and customer behaviour.

Lifetimely is lightweight, clean, and relatively affordable. It’s strong in cohort analysis and customer LTV predictions, making it popular with brands that want to get a handle on repeat purchase behaviour and marketing ROI without being overwhelmed by complexity.

🔍 Key Features:

  • Cohort reports and LTV heatmaps
  • LTV prediction
  • CAC, AOV, and repurchase analysis
  • Email reports and Shopify integration

✅ Pros:

  • Cheapest on the list
  • Simple to use and set up
  • Great for understanding customer retention and value

❌ Cons:

  • No SKU-level analysis or product metrics
  • No pixel, attribution, or deep channel data
  • Limited marketing platform integrations
  • Lacks advanced filtering or product updates

Bottom line? Lifetimely is a solid entry-level tool for LTV and CAC tracking. But if you’re managing multiple channels and care about granular product and campaign performance, you’ll likely outgrow it quickly.

5. Klar

Best for: Budget-conscious brands that want basic profitability and pixel-based attribution.

Klar is an analytics tool that combines a clear focus on marketing attribution with basic profit analysis. It supports pixel-based tracking and provides an overview of revenue, costs, and ROAS across platforms.

🔍 Key Features:

  • Klar Pixel for attribution tracking
  • Marketing and profitability dashboards
  • A good number of connectors for the price
  • Basic profitability breakdowns

✅ Pros:

  • Pixel available in higher price tiers
  • UI is relatively easy to navigate
  • Useful for smaller brands or early-stage DTCs

❌ Cons:

  • Minimal customer analytics
  • Limited product-level insight or customisation
  • Few user reviews, small install base

Bottom line? Klar is growing, but currently lacks the depth and nuance of more established tools. It’s a good entry point, but if you want deeper product and channel intelligence, then one of the alternative ecommerce analytics tools might hit the spot.

TL;DR: Best eCommerce Analytics Tool for 2025?

​​Choosing the right eCommerce analytics platform in 2025 is more than just vanity metrics. You need a tool that:

  • Ties ad spend to product profit
  • Highlights actionable opportunities and supports eCom strategies
  • Helps you scale profitably, not just grow revenue
  • Gives you insight into the full customer journey, from first click to repeat purchase

The Conjura Advantage

HOT TAKE – Data is only useful if it helps you achieve something.

With Conjura, you don’t just track performance. You get daily recommendations, SKU-level profit, and a single place to understand how your products, customers, and channels work together.

If you’re ready to make decisions driven by real insights (not assumptions), Conjura is ready for you.

Get a demo and start your journey with Conjura today