In today's rapidly changing digital marketplace, maintaining a competitive edge through analytics is essential for e-commerce businesses aiming for growth and operational efficiency. With Google Analytics Universal Analytics (GA UA) phasing out in July, the pressure is on to secure your invaluable data. Conjura is here to ensure you safeguard your past insights and bridge seamlessly to the future with Google Analytics 4 (GA4).
After July, you'll lose access to your historical GA UA data, including key insights on customer acquisition channels pre-transition to GA4. This data is essential for mapping out long-term customer lifetime value (LTV) trends. Without these insights, accurately assessing the long-term value and journey of your customers turns into a guessing game, placing your e-commerce business at a disadvantage in today's competitive landscape.
We understand the value of historical data and the nuances of transitioning between analytics platforms. Conjura syncs your last three years of GA UA data and provides straightforward, seamless comparisons between your current GA4 data and historical UA data.
Explore Conjura’s Retail Analytics with our free trial, no credit card required. Experience firsthand the capabilities of our platform and see how it can revolutionize your analytics strategy, ensuring you retain your historical GA data.