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In today’s digital landscape, many brands automatically upload their full product catalogs to platforms like Google Pmax and Meta Advantage Plus, trusting the algorithms to work their magic. While these tools are powerful, reaching peak performance takes time, careful management and often leaves ad spend wasted on low-impact products.
With Conjura, you can maximize the profitability of your catalog ads using our smart product filtering tool. By removing low or negative-profitability products from your ad integrations, you reduce wasted ad spend and create a more effective advertising strategy.
Conjura’s technology appeals to retailers of all sizes by addressing specific goals based on your business needs:
🟣 For Small-to-Medium Businesses (SMBs): Increase ad spend efficiency by focusing only on products that drive consistent sales, ensuring every dollar works harder for your business.
🟣 For Larger Enterprises: While your sales are strong, Conjura enables you to refine ad targeting to boost margins. By prioritizing products with high contribution margins, you drive stronger performance without inflating ad budgets.
We analyzed 105 brands over a 9-month period (January – September 2024), each allocating at least 10% of their ad spend to dynamic catalog ads. Here’s what we uncovered:
📉 On average, 32% of products with ad spend in Pmax or Advantage+ generated no revenue, wasting 16% of ad spend on items that don’t drive sales.
⚡ Larger brands ($15M+ GMV) are more efficient, with only 18.9% of non-revenue-generating products versus 34% for smaller brands.
💰 Higher AOV brands (over $308) see 51.3% of products with ad spend yielding no revenue, compared to 31.5% on average.
🌍 Regional Variations: US brands waste 28.7% of ad spend on products without revenue, compared to 37.4% for UK brands and 35.87% for European brands.
🔄 New Product Turnover: Brands with high new product turnover (8%+ monthly) experience inefficiency, with 48% of ad spend going to non-revenue products, versus 33% for those with fewer new products.
External factors like AOV, region, and SKU turnover affect ad performance. However, Conjura’s curation tool consistently reduces wasted ad spend, enhancing profitability.
If your brand manages a large SKU count or allocates significant budget to dynamic catalog ads, now is the time to take control. Conjura’s product curation approach can optimize your ad spend and drive real revenue.
Contact us today for a free health check or to access our exclusive checklist on Dynamic Product Ads.
Fill out your details and one of the experts from the Conjura team will be in touch.
Explore the features of Retail Analytics with our interactive demo or start a free trial and see your profit insights.
Optily has partnered with Clearco to provide you with financial tools to grow your business.
Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.