Rising adoption of benchmarks in D2C businesses
D2C businesses are using benchmarks to improve performance analysis. Conjura’s tools help compare key metrics against industry standards, enhancing decision-making. This democratizes data analytics, making advanced techniques accessible to small companies and promoting effective use.
Seresto and Optily Unleash the Flea-tastic 2023 Strategy: More Landing Page Views, Less Cost, and Non-Stop Audience Engagement!
Discover the power of always on advertising solutions that are designed to maximise the potential of conversions in peak seasons with this case study from pet Brand, Seresto.
Guide: Ad Copy Best Practices for Google, Facebook, and TikTok Ads
Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.
Building Anticipation through Content Ahead of Black Friday
“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”
Understanding the gBraid Parameter in Google Ads
Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.
Decoding ROAS: Unraveling the Intricacies of Optimal Return on Ad Spend for Your Business
Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
Resonating with Gen Z
Optily’s best practices if you wish to resonate with Gen Z and increase sales from this important demographic.
The Power of Data Analytics in Reducing the Risk of Vendor Lock in eCommerce
eCommerce retailers face the risk of vendor lock, relying too heavily on a single supplier. Conjura’s data analytics can mitigate this risk by enhancing inventory visibility and control, allowing businesses to diversify their supplier base and maintain strong relationships with multiple vendors. This approach ensures flexibility and adaptability in the supply chain.
TikTok search is on the rise
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
How to Leverage Data Analytics to Forecast Stock and Demand: A Guide for Inventory Planners
Using data analytics allows inventory planners to forecast stock and demand effectively. By analyzing sales, trends, and customer behavior, businesses can optimize inventory levels and improve satisfaction. Key tools include descriptive, predictive, and prescriptive analytics for better inventory management and adaptability.
