Sláinte from Optily!
Wishing you all a happy and safe Paddy’s Day from the whole Optily team! Sláinte
eCommerce Role-Model Campaigns for 2021
Check out some top campaigns to base your 2021 eCommerce marketing on!
GDPR Explained in 7 Minutes
Just starting out at a new company and want to be sure you’re on top of your data procedures? We’ve got you covered.
Lessons from Optily’s Female Talent
In recognition of International Women’s Day today, we’ve gathered up some sage advice on both work and life, along with some fun facts from the women at Optily.
Australia vs. Facebook & Google Explained
You may have heard that there was recent tension between Australia and online media publishers. We’ll give you the important information on what exactly went down and why.
How to Launch an Effective Facebook Ad Campaign in 5 steps
A comprehensive step-by-step guide to building an effective and optimized Facebook Ad Campaign. More engagement, more customers, more conversions.
Giving Smartbox the gift of better results at the same budget
case study RESULTS ACHIEVED Optily+ enabled the client to Run A/B tests Ran Facebook’s Campaign Budget Optimization vs Optily+ 3.4x ROAS Increased their prospecting return on ad spend by a significant margin 12.3x users Over just 6 weeks, the number of new customers increased massively 5.6 x sales lift Incremental sales lift was significantly higher […]
TikTok Expands Its Partnership with Shopify
TikTok and Shopify announced the expansion of their partnership across the globe this week.
What is UTM tagging and why is it important?
When you’re finished with this article, you’ll be able to make UTM tags and track where your website traffic is coming from with more precision.
The Big 7 Platforms’ Ad Revenue 2020
Google, Facebook, Amazon, Microsoft, Twitter, Snapchat, and Pinterest ad revenue all summed up with an infographic and expert commentary from Optily’s digital marketing pros.
