Kick Start 2021 – eCommerce Style
Smash your marketing goals in 2021 by starting the year on the right foot.
Enabling Crua Outdoors to stake down their cross-channel approach
Crua outdoors case study
Introducing Optily: An Open Letter from our CEO
I’ve worked in eCommerce for a long time and I know how hard it can be to justify ad spend for all your various online channels. You need to spend hours sorting through mismatched data from different sources. Then you have to put these numbers together to make them easy to digest for your higher-ups. […]
What is the best time of day to post on Facebook?
Audience engagement has forever been a top priority for marketers. Is there a perfect time of day to reach your target audience? To find out the answer to this age-old question, read this article now.
6-pack ads for the Bottles app
case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Serve up top ads Improved ad creative and audience targeting Lower CPA 39% Brought down the cost per install significantly +64% conversions Boosted the number of leads at a lower cost The Problem Bottles App […]
Helping MasterCard cash in on app installs
case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Lower CPA 64% Brought down the cost per install by over half +89% installs Continuous ad optimization resulted in a huge spike in downloads Boost installs 2.8x Increased the number of installations for the same […]
Major Social Media Statistics 2020
These mind-blowing social media statistics in 2020 will help you optimize your digital marketing strategy for 2021. Find out how to get your year off to the best possible start right now!
Festive Marketing Ideas for Christmas 2020
The best way to spread Christmas cheer, is following these super festive marketing tips to close out the year!
The Complete Guide To eCommerce SEO
Mastering SEO isn’t an easy task, but this comprehensive guide is the best place for your eCommerce business to start.
Why It’s Time To Update Your Attribution Model in Google Analytics
While you cannot change the default attribution model in Google Analytics, you can easily create custom reports with alternative attribution models and use that data to analyze and optimize your ad spend across channels. Why is this something you should consider?
