case study
Helping MasterCard cash in on app installs
Automated bidding, budget reallocation, and pausing of underperforming ads
Brought down the cost per install by over half
Continuous ad optimization resulted in a huge spike in downloads
Increased the number of installations for the same budget
Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousands of financial institutions, and millions of merchants, as well as governments and businesses around the world. Mastercard, working with their agency iProspect, engaged Optily+ to optimize their Facebook advertising campaigns to promote installs of their ‘Mastercard for You’ mobile app.
Implemented the Goal Pipeline feature in order to prioritize the end goal event: app installs.
Applied recommended bid adjustments continuously for ads with a higher likelihood to drive app installs
Ensured that the ads with best performance had the maximum budget available to them at all times
Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight
Engaging and building awareness with people about the new brand
App downloads grew while the budget remained the same
Implemented the Goal Pipeline feature in order to prioritize the end goal event: app installs.
Applied recommended bid adjustments continuously for ads with a higher likelihood to drive app installs
Ensured that the ads with best performance had the maximum budget available to them at all times
Using the Optily+ bid and budget automation, MasterCard was able to boost the number of app downloads significantly with the same ad spend.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
All actions lead towards more conversions at lowers costs
Numbers pulled in and analyzed across multiple platforms
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
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