Marketing Efficiency Ratio: Why It’s So Important on Shopify
Discover what a Marketing Efficiency Ratio is and why it’s important for Shopify store owners looking to scale.
Google Ending Similar Audiences: Will your marketing be affected?
In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!
Reengaging Your Existing Shopify Customers
As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?
Using Facebook Advantage+ to Grow your Shopify Store
Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.
Klaviyo Black Friday Email Strategy for Shopify
With Black Friday approaching fast, do you have your Klaviyo email strategy optimized to maximize sales on your Shopify store?
Gen Furukawa: Quizzes and Zero-Party Data in eCommerce
Just having a contact email is not very much information. Gen Furukawa explores how businesses can scale with zero-party data and quizzes.
Episode #32: November 3, 2022
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
Growing your Shopify ROAS as Digital Ad Prices Continue to Rise
As the big platforms continue to raise prices across the online advertising landscape, how can small Shopify businesses grow their ROAS?
Celebrating lower conversion costs with Big Dot of Happiness
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Microsoft and Netflix Ads: What it means for Shopify marketing
Microsoft and Netflix ads will soon be launched so check out everything you need to know as an advertiser to get your business ready today!
