Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

As the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer.

Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. He is also the host of his own eCommerce marketing podcast, Cart Overflow.

Kevin Stagg is our Chief Marketing and Customer Officer who brings a wealth of experience from working at both B2C and B2B brands, big and small, including international companies like Microsoft and Ding.

Three highlights from our discussion were:

• Growing brand reputation through quizzes
• A template for a successful quiz
• Enriching your existing marketing lists