case study
A new chapter of online growth for Bookstation
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Bookstation saw a blended return on ad spend across Facebook & Google of 11.5x
They achieved an overall 7% average conversion rate during a 12-month period
Alternate data sources and new strategies minimized the impact of iOS 14 data loss
Often, paid ads can increase a site's bounce rate, however, the team maintained an average bounce rate of just 35%
Bookstation, an Irish online book retailer, struggled with managing cross-channel campaigns across Facebook and Google. In early 2021, when Apple implemented changes to tracking through iOS 14, there was a significant amount data loss for iPhone users across the industry.
Over the first 2 months, the Optily+ team was able to achieve phenomenal growth by implementing the funnel strategy, updating creative and copy, and leveraging automation.
Once iOS 14 launched and the vast majority of Apple users opted out of tracking, there was a significant drop in the level of granularity in the data. Despite this challenge, Bookstation continued to grow at a consistent ROAS throughout 2021.
The restructuring of campaigns across Facebook and Google yielded an amazing rate of return for the first two months
Getting creative to make up for data loss that is beyond the team’s control is a key standout feature of the Optily+ team
Over the first 2 months, the Optily+ team was able to achieve phenomenal growth by implementing the funnel strategy, updating creative and copy, and leveraging automation. Once iOS 14 launched and the vast majority of Apple users opted out of tracking, there was a significant drop in the level of granularity in the data. Despite this challenge, Bookstation continued to grow at a consistent ROAS throughout 2021.
The restructuring of campaigns across Facebook and Google yielded an amazing rate of return for the first two months
Getting creative to make up for data loss that is beyond the team’s control is a key standout feature of the Optily+ team
Over the first 2 months, the Optily+ team was able to achieve phenomenal growth by implementing the funnel strategy, updating creative and copy, and leveraging automation. Once iOS 14 launched and the vast majority of Apple users opted out of tracking, there was a significant drop in the level of granularity in the data. Despite this challenge, Bookstation continued to grow at a consistent ROAS throughout 2021.
The restructuring of campaigns across Facebook and Google yielded an amazing rate of return for the first two months
Getting creative to make up for data loss that is beyond the team’s control is a key standout feature of the Optily+ team
Optily helped Bookstation increase the effectiveness of their current ads, boosting their ROAS in spite of the additional difficulties due to iOS 14.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
Numbers pulled in and analyzed across multiple platforms
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