case study
Ensuring success with An Post
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Conversion costs on Google went down by nearly a third month-over-month
The team was able to convert a large number of users into high quality leads for insurance quotes
By grouping the products based on themes, so optimizing campaigns based on interest became easier
Over the course of the campaign, An Post more than doubled the number of leads
An Post, the Irish postal system, came to Optily looking to increase the number of high-quality leads for their insurance quotes. Due to compliance issues, the team was not able to use a tracking Pixel, so they needed to rely solely on Optily’s tech and Google Analytics.
Targeting a very niche audience for insurance products, while at the same time not having Pixel data to rely on was a tricky one. However, our skilled team was able to work with these constraints.
By setting up interest-based targeting and targeting those who had previously interacted with the brand, Optily was able to implement a full-funnel strategy to increase the number of quotes significantly.
At a 5.3% conversion rate, An Post ended up with 157 high-quality quote requests over the 4-month campaign
The cost per link click was kept incredibly low, given the high competition in the insurance space
Targeting a very niche audience for insurance products, while at the same time not having Pixel data to rely on was a tricky one. However, our skilled team was able to work with these constraints.
By setting up interest-based targeting and targeting those who had previously interacted with the brand, Optily was able to implement a full-funnel strategy to increase the number of quotes significantly.
At a 5.3% conversion rate, An Post ended up with 157 high-quality quote requests over the 4-month campaign
The cost per link click was kept incredibly low, given the high competition in the insurance space
Optily helped An Post increase their conversion rate while keeping CPC costs low.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
Numbers pulled in and analyzed across multiple platforms
This strategy targets only the most relevant audience with pricey conversion ads
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