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case study

Losing pounds per acquisition while bulking up conversions with BETTER

Results achieved

Optily enabled the client to

Untangle complex attribution

Implemented the Universal Marketing Bridge which accurately identified which channels were working

Boost conversion rate 52%

Increased their percentage of onsite conversions by a significant margin

Reduced overall CPA by 64%

Lowered the cost of each conversion by over half

Increase conversions by 2.8x

Grow the overall number of conversions substantially

The Problem

BETTER, the largest UK-based charitable social enterprise delivering leisure, health and community services, was setting out to improve the return on investment from Facebook advertising, in particular when online conversion data was analysed based on cross-platform attribution models.

 

BETTER engaged their performance-driven digital agency, All Response Media, together with Optily+ to address this challenge for them. The solution was to implement Optily+’s Universal Marketing Bridge.

I’m really happy to report on the performance of the campaign we ran with the Optily+ floodlight improvisation. The most striking improvement, in my opinion, would be the conversion rate, which has increased by 52% in only 2 weeks. BETTER engaged their performance-driven digital agency, All Response Media, together with Optily+ to address this challenge for them. The solution was to implement Optily+’s Universal Marketing Bridge.
Nick CudahyALL RESPONSE MEDIA, HEAD OF DIGITAL STRATEGY
Nick Cudahy

LINKING UP FACEBOOK & GOOGLE

Real-time attribution and optimization

With Optily+, BETTER was able to quickly and easily create complex campaigns in Facebook with cross-platform attribution tagging in place.

Clear insights

Optily+ automatically deduplicated data resulting in clear attribution metrics

Instant optimization

Using the clean data, Optily+ was able to automate and optimize ads in real-time

LINKING UP FACEBOOK & GOOGLE

Real-time attribution and optimization

With Optily+, BETTER was able to quickly and easily create complex campaigns in Facebook with cross-platform attribution tagging in place.

Clear insights

Optily+ automatically deduplicated data resulting in clear attribution metrics

Instant optimization

Using the clean data, Optily+ was able to automate and optimize ads in real-time

LINKING UP FACEBOOK & GOOGLE

Real-time attribution and optimization

With Optily+, BETTER was able to quickly and easily create complex campaigns in Facebook with cross-platform attribution tagging in place.

Clear insights

Optily+ automatically deduplicated data resulting in clear attribution metrics

Instant optimization

Using the clean data, Optily+ was able to automate and optimize ads in real-time

In just 2 weeks, Optily+ was able to help BETTER untangle their attribution and boost their conversions at a lower cost. 

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

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