case study
6-pack ads for the Bottles app
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Automated bidding, budget reallocation, and pausing of underperforming ads
Improved ad creative and audience targeting
Brought down the cost per install significantly
Boosted the number of leads at a lower cost
Bottles App is a leading alcohol delivery service; delivering beer, wine and spirits to your door within 60 minutes. Bottles App wanted to test Facebook app installs campaigns to generate more app installs at a cheaper cost per result.
Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight
Engaging and building awareness with people about the new brand
App downloads grew while the budget remained the same
Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight
Engaging and building awareness with people about the new brand
App downloads grew while the budget remained the same
Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight
Engaging and building awareness with people about the new brand
App downloads grew while the budget remained the same
Optily+ helped Bottles increase their brand awareness while boosting app downloads, all without increasing the ad spend.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
All actions lead towards more conversions at lowers costs
Numbers pulled in and analyzed across multiple platforms
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
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