case study
Enabling Crua Outdoors to stake down their cross-channel approach
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Deployed the Universal Marketing Bridge to connect all ad accounts
Enabled automated bidding adjustments to win more bids
Increased their return on ad spend significantly
Lowered their cost per acquisition drastically
Founded in 2014, Crua Outdoors was born of the belief that outdoor adventurers deserve a good night’s sleep. Today, adventurers across the globe are getting that well deserved rest thanks to the patented-insulation tents sold from Crua’s base on the Atlantic coast.
Like many eCommerce retailers, Crua was challenged with improving the return on investment from Facebook and Instagram ads, especially when viewed relative to other channels such as Google Search. Together with Optily+, they devised and implemented a cross-channel ad strategy to fuel their growth ambitions.
Using the Optily+ Universal Marketing Bridge, Crua was easily able to see how Facebook and Instagram performed against Google Search.
By using automation, instantly optimized ads to improve performance significantly
Effectively synced data from multiple sources to create a streamlined strategy to promote growth
Using the Optily+ Universal Marketing Bridge, Crua was easily able to see how Facebook and Instagram performed against Google Search.
By using automation, instantly optimized ads to improve performance significantly
Effectively synced data from multiple sources to create a streamlined strategy to promote growth
Using the Optily+ Universal Marketing Bridge, Crua was easily able to see how Facebook and Instagram performed against Google Search.
By using automation, instantly optimized ads to improve performance significantly
Effectively synced data from multiple sources to create a streamlined strategy to promote growth
By integrating data from various sources, Optily+ helped Crua significantly boost their year-over-year performance with Facebook and Instagram ads.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
All actions lead towards more conversions at lowers costs
Numbers pulled in and analyzed across multiple platforms
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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
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