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case study

Helping Pet Drugs Online become social leaders of the pack

Results achieved

Optily enabled the client to

Track interactions

Set up Facebook pixel to track user engagement

Win more bids

Enabled automated bidding adjustments to win more bids

10x conversions

Increased their conversion rate significantly

CPA -56%

Lowered their cost per acquisition drastically

The Problem

Pet Drugs Online, established in 2005, are trusted by thousands of UK pet owners for reasonably priced veterinary prescriptions, over-the-counter pet medicines and dietary supplements. Pet Drugs Online wanted to improve the efficiency of their Facebook and Instagram advertising to drive conversions.

We are delighted with the level of service and insights that the Optily+ team was able to bring to bear on our Paid Social activity. This, combined with the Optily+ automated conversion optimization, has delivered really impressive performance improvements.
Neil FitzpatrickPET DRUGS ONLINE MANAGING DIRECTOR
Neil Fitzpatrick

AUDIENCE UNDERSTANDING

Interested customers activated

Using on-site conversion signals, in-market customers were nudged along to complete a purchase

Detailed targeting

Reached audiences with the highest likelihood of conversion through optimized ads

Goal Pipeline

Effectively implemented signals to track users at various stages, ultimately leading to an increase in conversions

AUDIENCE UNDERSTANDING

Interested customers activated

Using on-site conversion signals, in-market customers were nudged along to complete a purchase

Detailed targeting

Reached audiences with the highest likelihood of conversion through optimized ads

Goal Pipeline

Effectively implemented signals to track users at various stages, ultimately leading to an increase in conversions

AUDIENCE UNDERSTANDING

Interested customers activated

Using on-site conversion signals, in-market customers were nudged along to complete a purchase

Detailed targeting

Reached audiences with the highest likelihood of conversion through optimized ads

Goal Pipeline

Effectively implemented signals to track users at various stages, ultimately leading to an increase in conversions

Using Optily+’s automation, customers already in Pet Drugs Online’s funnel were nudged along to completion, increasing conversions significantly.

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

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