blog Archives - Page 3 of 7

eCommerce 2022: what have we learned so far?

2022 has been challenging for eCommerce, with shifting consumer behavior, geopolitical tensions, and supply chain issues. Key trends include increased clustering of purchases around Cyber week, varied revenue growth across regions, and a return to physical stores impacting online sales differently by sector. Strategic marketing and inventory decisions are crucial for navigating these changes.

How Saint + Sofia Used Data to Optimize Customer Acquisition

Saint + Sofia optimized customer acquisition using Conjura’s data analytics platform. By gaining visibility into customer, marketing, and product performance, they identified key acquisition products and channels, improved customer satisfaction, and maintained ROAS. This led to a 20% increase in AOV year on year and a compound annual growth rate (CAGR) over 50%.

How data will transform your eCommerce business

Operational analytics can transform your eCommerce business by providing detailed data to better understand customer needs and market trends. This helps in optimizing marketing, improving decision-making, and adapting quickly. Conjura uses data science to streamline processes, identify target audiences, and enhance eCommerce performance through multi-channel data collection.

Scale faster with multi-channel data analytics

Multi-channel data analytics is essential for scaling eCommerce businesses. It helps understand how customers find your site, track their journey, and optimize marketing strategies. Conjura’s multi-channel funnel collects data from all digital channels, offering insights for better performance. This approach ensures data-driven decisions, reduced risks, and enhanced business growth.

Unlock the value in your LTV data

Unlocking LTV (Lifetime Value) data enhances eCommerce by focusing on increasing average order value (AOV), improving gross margins, boosting repurchase rates, and reducing customer acquisition costs (CAC). Conjura’s tools analyze these metrics, offering insights to drive profitability and efficiency through data-driven decisions.

Is it time to internationalize?

Expanding internationally requires addressing new payment processors, warehousing, and customer expectations. Key readiness indicators include strong Average Order Value (AOV), positive reviews from various regions, higher repurchase rates, and consistent international orders. Ensure AOV covers delivery costs and have localized websites.