marketing tips from leader experts

Digital Marketing Tactics

What is Structured Data for eCommerce?

Structured Data is all the important SEO information on a webpage organized in a way that makes it easy for search engines to read.

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Max Tomlinson April 28, 2021

Giving You The Edge: Tracking Pixels

Tracking pixels are a must for all advertisers, but soon we won’t have this luxury. With Optily, you can ensure your ads function as expected in a pixel-free world.

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Max Tomlinson April 21, 2021

What’s new with Google Analytics 4?

Google has released its fourth version of Google Analytics, GA4. But is this new tool really worth your time and effort?

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Max Tomlinson March 31, 2021

Brendan Hughes on Funnels & Attribution

Last week we launched the Optily Radio podcast 🎉

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Max Tomlinson March 29, 2021

Developing User Personas

Develop effective user personas with this short 4-step guide and take a critical step towards a more informed marketing strategy.

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Max Tomlinson March 19, 2021

eCommerce Role-Model Campaigns for 2021

Check out some top campaigns to base your 2021 eCommerce marketing on!

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Max Tomlinson March 16, 2021

How to Launch an Effective Facebook Ad Campaign in 5 steps

A comprehensive step-by-step guide to building an effective and optimized Facebook Ad Campaign. More engagement, more customers, more conversions.

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Max Tomlinson March 3, 2021

What is UTM tagging and why is it important?

When you’re finished with this article, you’ll be able to make UTM tags and track where your website traffic is coming from with more precision.

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Max Tomlinson February 24, 2021

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Digital Marketing Tactics

What is Structured Data for eCommerce?

Giving You The Edge: Tracking Pixels

What’s new with Google Analytics 4?

Brendan Hughes on Funnels & Attribution

Developing User Personas

eCommerce Role-Model Campaigns for 2021

How to Launch an Effective Facebook Ad Campaign in 5 steps

What is UTM tagging and why is it important?

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