Optily’s best practices if you wish to resonate with Gen Z and increase sales from this important demographic.
The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
Discover what a Marketing Efficiency Ratio is and why it’s important for Shopify store owners looking to scale.
Mobile sales are only increasing in the world of eCommerce, but are you leveraging SMS as a channel for direct sales? Osa Gaius chatted with us to discuss this underused direct channel.
By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
Marketing can be used for both aquisition and retention. Keeping your existing customer happy and shopping is what Customer Value Optimization is all about.
Shopify updates are a big deal for shop owners, so we’ve summed up the news that will have the biggest impact on marketing.
Optily Radio Season 2 is chock full of amazing insights from our experts. Learn their 6 main takeaways to help accelerate your eCommerce business today!
Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!
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