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Leveraging Data Visualization: Insights, tools, & communication with Michel Guillet

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Leveraging Data Visualization: Insights, tools, & communication with Michel Guillet

Data visualization can help marketers extract so much valuable information that would otherwise go unnoticed. Why is it then that there can often be such a huge disconnect between the data teams and marketers?

In this episode, we get into the ways that we can bridge that divide with Michel Guillet of Salesloft and our own Director of Data and Analytics, TJ Sizemore.

Michel Guillet is Senior Product Manager of Reporting, Analytics, and Data Science at SalesLoft. He is a creative product leader with over 10 years of experience in information product management and data products. He also currently teaches at Georgia State University as an Adjunct Professor of Data Visualization and at the General Assembly Atlanta in Data Analytics.

Tj Sizemore is Optily’s Director of Data and Analytics and heads up the creation of our data-driven predictive models for ad spend optimization. He has over a decade of experience in Data Analytics, with extensive experience with some of the big names in eCommerce including Coca-Cola, Home Depot, and Kohl’s. He completed both an MBA and a Master’s in Analytics from Georgia State University, where he took a Tableau workshop led by Michel.

Among a ton of topics about the intersection of data and marketing, we touched on:

The importance of knowing who you’re presenting to
Storytelling with data
Interactive data presentation

Resources:

Garr Reynolds, Presentation Zen
Amanda Cox, NY Times quote. “There’s a strand of the data viz world that argues that everything could be a bar chart. That’s possibly true but also possibly a world without joy.”
“If I had more time I would have written you a shorter letter.”
Juiceanalytics: A good source of information design resources and simple reporting tools.
Shopify Analytics