If you’re in eCommerce there’s a good chance you’re on Shopify. Even if you’re not, this week’s guest, Kelly Vaughn, goes into eCommerce strategies that pay off no matter your platform of choice. Things like owning that you’re a small team, being a more human brand, and making sure your visual assets are uniform can be applied across the board.
Kelly is a developer whose path to eCommerce is somewhat unorthodox. She’s the founder of The Taproom, a Shopify development agency that’s grown in leaps and bounds over the past year. She’s also the co-host of two podcasts of her own, Commerce Tea and The Ladybug Podcast. She’s got a large network on Twitter, where she constantly posting about her work and personal life, so make sure to follow here there at @Kvlly.
Kevin Stagg, Optily’s Marketing Director, joined the conversation this week too. Kevin is a marketing leader with nearly 20 years of experience in B2C and B2B marketing. He’s got a ton of experience in both SMBs and Enterprise level businesses with international reach, including Microsoft and Ding.
Resources:
Excel with Shopify: Be organized, stay authentic, and take good pictures with Kelly Vaughn
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